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Topic: Ad Fraud

Here Are 4 Common Methods That Ad Fraudsters Use to Make Their Ill-Gotten Money

Where crime continues to pay

We all know bot-fueled ad fraud is a major problem for digital marketers, but how exactly does it work? Who makes money off fraudulent ad views, and how do they…

Bots Will Cost Digital Advertisers $7.2 Billion in 2016, Says ANA Study

Programmatic and high-CPM buys suffer most

Online ad fraud driven by bots will cost brands $7.2 billion globally this year, according to a forecast in a new joint study by the Association of National Advertisers and…

Q&A: Tech Exec Says Publishers Need to Address Ad Blocking 'Holistically'

But CES isn't exactly abuzz with the subject

While attending CES this week, Antti Pasila, founder and COO of Kiosked, which helps publishers deliver more relevant ads, was glad to take a little time away from the hectic…

The Online Industry Is Losing $8 Billion a Year, and Ad Blocking Is the Least of Its Worries

IAB report looks at the impact of bots, malware and more

Ad blocking is costing the industry $781 million a year—yet makes up only a sliver of the total $8.2 billion lost to major problem areas including bot traffic and content…

This New Program Aims to Stop Ad Bot Owners From Getting Paid

Google, AOL, WPP, Omnicom and Publicis support TAG

Trustworthy Accountability Group, an anti ad-fraud player, today is announcing a Verified by TAG program that costs $10,000 annually for digital ad sellers like publishers, ad exchanges and agencies to…

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Eschew zombie retargeting, embrace audience and context

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for…

Ad Industry Launches Effort to Combat Rampant Fraud

Facebook, Google and AOL join the Trustworthy Accountability Group

A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board. Top brands, agencies, Internet and ad tech companies…

Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats

$6.3 billion menace will shake confidence

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and…

Online Fraud's Next Victim: Mobile Advertising

Savvy fraudsters sneak into smartphones

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way…

ANA Is Assessing the Extent of Digital Ad Fraud

30 brands join study

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with…

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