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Topic: Ad Fraud

Type
Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats $6.3 billion menace will shake confidence

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and…

December 9, 2014, 10:30 AM EST

Online Fraud's Next Victim: Mobile Advertising Savvy fraudsters sneak into smartphones

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way…

November 2, 2014, 11:01 PM EST

ANA Is Assessing the Extent of Digital Ad Fraud 30 brands join study

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with…

July 14, 2014, 11:59 AM EDT

Facebook Claims Baby-Faced Fraudster Used All The Click Tricks Marketing underworld exposed

His tabloid name is the Baby-Faced Wolf of Wall Street, and now Facebook wants to paint him as the face of ad fraud. Martin Grunin, a 22-year-old New Yorker, was…

May 23, 2014, 4:35 PM EDT

Fraud Alert: Millions of Video Views Faked in Sophisticated New Bot Scam TubeMogul outs dozens of suspect sites

A pernicious and sophisticated new form of online click fraud has been uncovered and it’s aimed at digital video advertisers, according to ad software firm TubeMogul. The ad tech agency…

April 8, 2014, 3:27 PM EDT

Google's Spider.io Acquisition Boosts Anti-Fraud Team Looks to clean up video, display ad activity

Google boosted its anti-fraud detection team by acquiring anti-malware company spider.io. The announcement was posted on the DoubleClick Advertiser Blog this morning. Google said the acquisition of London-based spider.io’s seven-member team…

February 21, 2014, 11:37 AM EST

Bot Problem Keeps Getting Worse More than half of U.S. traffic, per Solve Media

You might think that all the attention placed on questionable traffic and bots and online ad fraud this past year would be having a big impact on the digital ad…

December 19, 2013, 12:00 AM EST

Ad Verification Firm Pivots to Bot Detection Integral Science says its can stop fake traffic in real time

Suddenly, the anti-bots business is booming. Last week, a company called White Ops announced aggressive plans to target what the company claims are crooks stealing more than $6.5 billion from advertisers.…

October 8, 2013, 10:49 AM EDT

Online Ad Fraudsters Are Stealing $6 Billion From Brands Security firm White Ops claims 1 in 6 PCs infected by bots

The online ad fraud issue is far worse than you think. It involves organized crime, Russian millionaires, ex-bank robbers and one-sixth of the computers in the U.S. Oh, and forget…

October 1, 2013, 12:36 PM EDT

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