Topic: Ad Exchanges
Despite every year for the past decade or so being proclaimed “The Year of Mobile,” no company has cracked the mobile market to level it on par with online advertising…
Last month, the independent Web ad exchange OpenX landed a $22.5 million funding round. Now, the company has added a key new investor: Dentsu’s digital subsidiary Cyber Communications. Dentsu’s investment “provides…
Zach Coelius is CEO of San Francisco-based ad tech firm Triggit. The famously outspoken Coelius took some umbrage with a recent Adweek feature. We invited him to respond: Adweek’s recent article…
News broke in June that Facebook was readying an ad exchange which would enable advertisers to target people of Facebook based on their Web surfing habits on other sites. Facebook…
All you Yahoo prognosticators can settle down (for now). Right Media isn’t going anywhere. While Yahoo’s interim CEO Ross Levinsohn had been kicking around the idea of replacing or selling Yahoo’s…
The online ad industry’s Making Measurement Make Sense (3MS) initiative calls for a new viewability metric that would only measure when 50 percent of an ad is in view for…
Google will announce in April an ad exchange direct deals marketplace, the company’s vp of new products and solutions Karim Temsamani said today during the Interactive Advertising Bureau’s Annual Leadership…
When Yahoo, Microsoft and AOL announced in November that they would begin formally sharing nonpremium inventory, many in the industry speculated whether Yahoo’s Right Media Exchange (RMX) or Microsoft-backed AppNexus…
In a move to fend off Google, Facebook, and the rapidly proliferating real-time bidding exchanges, AOL, Microsoft, and Yahoo last week made the rumors official: They're joining forces. Where they'd…
