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Topic: Ad Exchanges

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Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

July 7, 2014, 8:00 AM EDT

How Advertising Powers China's IPO Darling Alibaba Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

May 6, 2014, 10:34 PM EDT

What Advertisers Need to Know About Facebook's Mobile Ad Network Explanation from a product team member

The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole…

April 30, 2014, 5:38 PM EDT

New Ad Exchange Delivers Mobile Video Expect in-app commercial interuption

Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials…

April 25, 2014, 4:22 PM EDT

AppNexus Hires Ex-CEO of 24/7 Media As CFO Public experience hints at Wall Street ambitions

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company…

April 7, 2014, 12:09 AM EDT

Izea's New Exchange Puts Social Media Reach Up for Auction Buying influence online gets automated

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange. Izea is launching its Sponsorship Marketplace today, moving its network of Internet celebrities,…

March 17, 2014, 6:32 AM EDT

Yahoo Reboots Ad Business in Attempt to Own Ad Tech Mayer 's CES keynote unveils unified ad suite, Web buying platform

It’s getting harder to accuse Yahoo CEO Marissa Mayer of not caring much for the ad business. In fact, Yahoo wants to place itself at the center of the online ad…

January 7, 2014, 5:07 PM EST

Microsoft Opening Up More Ad Inventory to Programmatic Including Outlook, Windows 8.1

Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus to…

November 6, 2013, 2:27 PM EST

Twitter Reveals MoPub's Ad Growth Mobile exchange on pace to make $13M this year

Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a…

October 22, 2013, 7:35 PM EDT

Google Advertisers Now Have Access to Facebook Ads Rivals cooperate on FBX

Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange. This means that advertisers…

October 18, 2013, 3:03 PM EDT

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