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Topic: Ad of The Day

Ad of the Day: Dick's Sporting Goods Goes the Extra Mile in Its First Campaign for Women

Just like they do

Athletic women are increasingly wearing workout gear as everyday fashion. And so are women who never go near a gym—giving rise to the "Athleisure" fashion trend. And with women's activewear…

Ad of the Day: Prudential Visits Madagascar's Fishermen for This Gorgeous, Moving Film

Lowe Cape Town captures the power of the human spirit

Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving short films illustrating…

Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

Showing teens how not to be cruel at 'crossroads moments'

Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens…

Ad of the Day: Minute Maid Shows What Children Really Think of Their Parents

And it's not what you think

Most parents underestimate their parenting skills, at least compared to how their kids view them. That's the premise of Minute Maid's new "Doin' Good" campaign, breaking today. The four-minute video from…

Ad of the Day: Apple Watch Gets Three Grand 60-Second Spots for Launch Day

Your life is about to change

The Apple Watch is here, and with it come the first true commercials for the device. And they're less about the nitty-gritty of product features and more about how the…

Ad of the Day: Gun Violence PSA Makes Heartbreaking Statues From Victims' Clothes

FCB's 'Unforgotten'

Eight victims of gun violence are memorialized in lifelike but faceless plaster statues in FCB Chicago's "The Unforgotten," a traveling public-service installation and media campaign. Created for the Illinois Council Against…

Ad of the Day: This Great Hertz Ad Starts Off Sweet, Then Takes a Sharp Left Turn

Moving day blues

He took the tea kettle? Ouch, that Hertz! This cute British spot from adam&eveDDB starts off sentimentally, as a middle-aged couple are saying goodbye to their son, who is moving out—with…

Ad of the Day: Cooks Cut Loose in Lurpak's Sizzling New Food Porn

Butter brand gets jazzy with W+K

Cooking with Lurpak is a full body-and-soul experience. A new ad from Wieden + Kennedy London continues the butter brand's tradition of quick-cut, hi-res food porn. In the voiceover, Rutger Hauer…

Ad of the Day: Ewan McGregor Takes the Piss Out of Advertising in Funny BT Campaign

Yet another anti-pitchman

The year of the celebrity anti-pitchman continues, with Ewan McGregor poking fun at the absurdities of the advertising process in AMV BBDO's amusing campaign for British TV and Internet provider…

Ad of the Day: You've Never Seen Unboxing Videos Like Samsung's for the Galaxy S6

Fun pro take on amateur genre

Unboxing videos are a pretty big deal these days, largely because they're seen as more "honest" than commercial brand videos, with real people unpacking their shiny new gadgets from their…

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