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Topic: Ad of The Day

Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year Taking 'How Matters' to the Oscars

Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of…

March 4, 2014, 12:51 PM EST

Ad of the Day: Cute, Quirky Chevy Commercial on the Oscars Was Made for $4,000 We talk to the director

Imagination and ingenuity can drive you almost anywhere—even to the Academy Awards telecast. So learned Jude Chun, a South Korean independent filmmaker whose delightful minute-long winning entry in Chevrolet and Mofilm's…

March 3, 2014, 2:45 PM EST

Ad of the Day: Erika Linder Is Him and Her in Mesmerizing Campaign for Crocker Jeans Androgynous model shows off male and female styles

Androgyny in fashion is nothing new. Designers have been sending women down the runway in sharply tailored suits and dressing men in kilts and skintight pants for decades. But recently,…

February 28, 2014, 1:17 PM EST

Ad of the Day: Jeff Gordon, PepsiMAX Get Revenge on Writer Who Said 'Test Drive' Was Fake Sequel to viral smash

PepsiMAX had an enormous viral hit last year with its "Test Drive" video, in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his…

February 27, 2014, 10:44 AM EST

Ad of the Day: Jägermeister's New Commercial Deserves a Great Big Bro-Hug Richer story than you'd expect

When alcohol brands try to broaden their reach beyond their core crowd, the results can often be awkward or even laughable. The best ads are those that acknowledge the brand's…

February 26, 2014, 12:00 PM EST

Ad of the Day: Charity Airs Shock Ad With Real Footage of a Woman Giving Birth Called a first for British TV

In what's being called a first for British television, charity organization Save the Children will air a PSA beginning Tuesday night that includes actual footage of a woman giving birth—and…

February 25, 2014, 11:28 AM EST

Ad of the Day: P&G Surges at Olympic Finish Line With CoverGirl's 'Girls Can' Campaign Star-studded battle cry

Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments. CoverGirl's "#GirlsCan" spot, by Grey in New York,…

February 24, 2014, 10:26 AM EST

Ad of the Day: Miracle Whip Couldn't Be Prouder in Gritty New Campaign These guys know what they like

After years of pleading its case, Miracle Whip unapologetically plants a flag in the ground in a new campaign from mcgarrybowen. Two TV ads breaking Monday feature rough-and-tumble dudes with long…

February 21, 2014, 1:06 PM EST

Ad of the Day: Old Navy Just Made Its Best TV Commercial in a Long Time Debra Wilson waves her magic wand

Old Navy had a long and largely fruitful relationship with Crispin Porter + Bogusky. But the retailer seems reinvigorated creatively since splitting from CP+B last summer. Part of the problem was…

February 20, 2014, 12:43 PM EST

Ad of the Day: Samsung Inspires You to Stage Your Own Winter Olympics Kids, sure, but grownups too?

We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the games' gazillion sponsors are still rolling out TV spots in hopes…

February 19, 2014, 2:19 PM EST

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