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Topic: Ad of The Day

Ad of the Day: Nike's 5-Minute Animated World Cup Film Has Humans Everywhere Cheering Attack of the clones

Last week we wondered if another marketer had managed to out-Nike Nike with a flashy short film around the World Cup. Nike probably didn't care, though, as it was busy…

June 9, 2014, 1:47 PM EDT

Ad of the Day: Downy Wants You to Hug More (and It Helps If You Smell Nice) New video celebrates embracing

Downy, the Procter & Gamble fabric softener, wants to give you a hug. It wants to give everyone a hug. It wants everyone to give everyone else a hug. So, stop…

June 6, 2014, 12:19 PM EDT

Ad of the Day: WestJet Surprises a Hardworking Dad With the Sweetest Gift for Father's Day Impeccable customer service

Even on Father's Day, advertising has plenty of fun at Dad's expense. But Canadian airline WestJet has just raised the bar with a Father's Day ad that captures everything we…

June 5, 2014, 11:40 AM EDT

Ad of the Day: McDonald's Films the Craziest Soccer Trick Shots Ever … and They're Real World Cup wonders

For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars…

June 4, 2014, 2:15 PM EDT

Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like Mom's American Greetings does a Father's Day version

For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position…

June 3, 2014, 10:21 AM EDT

Ad of the Day: Chilean Miners Star in Year's Most Electrifying World Cup Spot Pep talk about the Group of Death

Less than a month after the 2010 World Cup wrapped up, a major mining accident in Chile made headlines around the world, as 33 miners were trapped by a cave-in.…

June 2, 2014, 11:13 AM EDT

Ad of the Day: A 3-Second Fall Is 60 Seconds of Fun for the Moto E Droga5 slows time in fanciful phone spot

It seems inevitable that ad agencies will someday run out of innovative ways to launch new smartphones. But today is not that day. Droga5 created a charmingly whimsical 60-second spot for…

May 30, 2014, 3:14 PM EDT

Ad of the Day: Mom's Inner Voice Is Funny, Dark and Full of Regrets in LG Campaign Entertainingly cynical appliance spots from Hill Holliday

Emotional isolation. A loveless marriage. The gnawing regrets of adulthood. Welcome to the surprisingly dark and awkwardly humorous "Mom Confessions" ad campaign for LG appliances. At first, these four spots from…

May 29, 2014, 11:24 AM EDT

Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle Social packaging helps college freshmen break the ice

No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the…

May 28, 2014, 1:46 PM EDT

Ad of the Day: Messi Isn't Sleeping Well as Adidas Counts Down to the World Cup Pressure brings uneasy dreams for the Argentine star

The World Cup's June 12 kickoff is approaching fast, and Adidas is extremely excited. And in this new ad for the brand—which has 28 million YouTube views since Saturday—Argentina's Lionel…

May 27, 2014, 12:13 PM EDT

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