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Topic: Ad of The Day

Ad of the Day: McDonald's Says Just Thinking About Its Food Will Help in a Bear Attack

Escape the harsh winter with a sandwich fantasy, says TBWA

If you're attacked by a bear while changing a tire on an icy road, McDonald's suggests hiding in your car, closing your eyes and going to your happy place—which might…

Ad of the Day: Ellie Kemper Helps Buick Get Quirky for Millennial Love

DigitasLBi airs out an old brand with honest dorkiness

Kimmy Schmidt may be unbreakable. But hey, Ellie Kemper, give that retractable roof button a rest already!  The actress shifts her quirky-geek persona into high gear for a fun Buick campaign…

Ad of the Day: The Y Calls on Droga5 for the First National Ads in Its History

Campaign visits underserved communities where the Y's work is most crucial

The Y shines a spotlight on America's forgotten communities, and how important the nonprofit's youth development work can be to their social fabric, in its first-ever national ad campaign, breaking…

Ad of the Day: These Lovely Solar Ads Trace the Long and Winding Road of Fossil Fuels

Arnold embraces stop-motion in SolarCity campaign

A new kind of creative energy powers Arnold Worldwide's latest ads for SolarCity. For the time being, the agency has pulled the plug on its bizarre campaign starring bird-faced Egyptian sun…

Ad of the Day: Nursery Rhyme Characters Teach Baby CPR in (Quite a Peculiar) Song

BBH gets sweeter for St. John Ambulance

What rhymes with "ambulance"? BBH London answers that question and more in a fanciful animated campaign designed to teach parents how to help a baby who's stopped breathing. First-aid awareness organization St.…

Ad of the Day: HomeAway Gets Nick Offerman to Explain How Disgusting Airbnb Is

New campaign touts managed properties and second homes

Sharing sucks, at least when it comes to vacation homes, HomeAway says in a new ad—narrated by Nick Offerman—that squarely takes aim at Airbnb and the downsides of renting a…

Ad of the Day: Axe Gets Inclusive in a Remarkable Ad That's Really Pretty Magical

Brand tries a more grown-up take on masculinity

For years, the Axe brand was pretty one-dimensional. It appealed to bros with comical, hyperbolic ads about how Axe would turn them into chick magnets. In the past few years,…

Ad of the Day: Swedish Conductor Marie Rosenmir Is Volvo's Unlikely New Endorser

And she loves her V40

A new spot for the Volvo V40 R-Design by Grey London focuses on the details, with a more soft-spoken tone than the usual false confidence we've come to expect from…

Ad of the Day: Women Hunt for Heroes Who Aren't Drunks in Heineken's Night Ballad

Powered by millennial research (and Bonnie Tyler)

I'm holding out for a hero 'til the end of the night. He's gotta be strong, and he's gotta be fast, and he's gotta be fresh from the fight ... Oh,…

Ad of the Day: Hungry Folks Get Even Stupider in Ads for Snickers Crisper

BBDO moves from sight gags to wordplay

"Hunger keeps inventing new problems" is the first part of the tagline for Snickers Crisper, a new product extension from the Mars brand. But it's probably more accurate to say…

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