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Topic: The Ad Council

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Lisa Sherman Is the New CEO of The Ad Council Succeeds Peggy Conlon, who is retiring after 15 years in the role

The board of directors for The Ad Council, the largest producer of public service ads in the U.S., has hired Lisa Sherman as president and CEO. Sherman, who starts Nov. 3,…

September 23, 2014, 10:53 AM EDT

Smokey Bear’s 70th Birthday Is Cause for Celebration—on Instagram The U.S. Forest Service dives deeper into social media

The U.S. Forest Service is about to become one of the first federal organizations to run Instagram ads in the mobile-social app with a splash tomorrow to celebrate the 70th…

August 8, 2014, 2:07 PM EDT

How Mobile Ads Found 53,000 Uninsured Leads for Healthcare Provider Nonprofit Enroll America gets 40% click-through rate

Nonprofits and health insurance companies rarely reveal their marketing strategies. But Enroll America—a nonprofit involving a coalition of groups supportive of the Affordable Care Act—has given Adweek an interesting, results-based…

July 8, 2014, 3:48 PM EDT

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