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Topic: The Ad Council

Keyboard Cat and Other Real-Life Shelter Pets Star in These Adorable Adoption Ads

Find your future celebrity pet

Celebrities star in a new PSA campaign to increase pet adoption, with a slight twist: The stars in question are two dogs and a cat, all shelter animals before their…

This Anti-Bullying Ad Tells the Story of a Girl Whose Brave Facebook Photo Went Viral

A sad story gets a happy ending

Here's a touching illustration of how social media can combat the effects of bullying.  More than a year ago, a little girl reached out to advocacy group The Bully Project after…

Ad of the Day: BBDO Turns to 3-D Stop-Motion Animation for These Lovely Autism PSAs

A whole imagined world

BBDO New York and the Ad Council have unveiled a beautiful new campaign for Autism Speaks, the autism science and advocacy group, using lovely 3-D stop-motion animation to tell the…

iOS 9's Puzzling Eye Emoji Is Explained: It's the First Ever Made for a Social Cause

Adobe, GS&P, Ad Council break sweeping anti-bullying campaign

A number of anti-bullying campaigns have rolled out in recent years, with most of the messaging aimed either at the victims or the bullies themselves. But now, Adobe is teaming…

Kids Try Out 'Most Realistic' VR Game, Only to Discover It's Actually the Forest

Nature: Better than Oculus

In the latest installment of the Ad Council and the U.S. Forest Service's "Discover the Forest" campaign, the Barbarian Group puts fake VR headsets on a bunch of eight and…

How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA

The second most viewed community activism campaign of all time

Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day. But…

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

Watch Awards honor the top targeted clips

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online videos…

Adweek's Watch Awards Winners: the Year's Best in Online Video, From the Hilarious to the Heartfelt

Top talent, production and programming

The winners of Adweek's second annual Watch Awards, honoring the best in online video, were culled from hundreds of entries. Filmmakers, actors, activists and comedians are creating a universe of…

It's Good to Be the Star of Cannes: R/GA Wins 33 Lions and Agency of the Year

Lion of St. Mark for Bob Greenberg, too

Digital agency R/GA is having arguably its best year ever, leaving last week's Cannes Lions International Festival of Creativity with 33 shiny new Lions statues, including eight Cyber Lions and…

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

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