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Topic: ad choices

Here's How That Little Blue Ad Marker Should Appear in Mobile Ads

Digital Advertising Alliance releases new creative specs

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the…

Advertisers Pay 3 Times More for Cookie-Based Ads

But will consumer privacy regulation alter the landscape?

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. While that may not seem so surprising, the study, to…

Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads

Counterpart to online advertising choices

While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding…

W3C Group Rejects Industry Do Not Track Proposal

Consensus elusive as adoption deadline nears

The advertising industry suffered a setback late last night when the Tracking Protection Working Group of the World Wide Web Consortium rejected the Digital Advertising Alliance's draft proposal for a…

FTC Chair Stuns Advertisers

Advertisers feel 2-year DAA program overlooked

In her first speech before the advertising industry, newly minted Federal Trade Commission chairwoman Edith Ramirez called once again for a universal solution for Do Not Track. While Ramirez didn't…

Do Not Track Legislation Makes a Comeback

Lots at stake for marketers

Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for…

Ad Biz Tries to Convince Senate Dems Self-Regulation Works

Industry's Liodice unveils new data in ad choices program

The advertising industry Thursday rolled out the big guns and new data to defend its self-regulation program for online behavioral advertising to skeptical lawmakers on the Democratic-controlled Senate Commerce Committee. They…

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