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Here's How That Little Blue Ad Marker Should Appear in Mobile Ads Digital Advertising Alliance releases new creative specs

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the…

April 7, 2014, 12:00 AM EDT

Advertisers Pay 3 Times More for Cookie-Based Ads But will consumer privacy regulation alter the landscape?

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. While that may not seem so surprising, the study, to…

February 10, 2014, 6:00 AM EST

Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads Counterpart to online advertising choices

While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding…

July 24, 2013, 10:01 AM EDT

W3C Group Rejects Industry Do Not Track Proposal Consensus elusive as adoption deadline nears

The advertising industry suffered a setback late last night when the Tracking Protection Working Group of the World Wide Web Consortium rejected the Digital Advertising Alliance's draft proposal for a…

July 16, 2013, 9:56 AM EDT

FTC Chair Stuns Advertisers Advertisers feel 2-year DAA program overlooked

In her first speech before the advertising industry, newly minted Federal Trade Commission chairwoman Edith Ramirez called once again for a universal solution for Do Not Track. While Ramirez didn't…

April 17, 2013, 12:21 PM EDT

Do Not Track Legislation Makes a Comeback Lots at stake for marketers

Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for…

April 8, 2013, 10:07 PM EDT

Ad Biz Tries to Convince Senate Dems Self-Regulation Works Industry's Liodice unveils new data in ad choices program

The advertising industry Thursday rolled out the big guns and new data to defend its self-regulation program for online behavioral advertising to skeptical lawmakers on the Democratic-controlled Senate Commerce Committee. They…

June 28, 2012, 11:50 AM EDT

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