Topic: ad choices
Type
FTC Chair Stuns Advertisers
Advertisers feel 2-year DAA program overlooked
In her first speech before the advertising industry, newly minted Federal Trade Commission chairwoman Edith Ramirez called once again for a universal solution for Do Not Track. While Ramirez didn't…
Do Not Track Legislation Makes a Comeback
Lots at stake for marketers
Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for…
Ad Biz Tries to Convince Senate Dems Self-Regulation Works
Industry's Liodice unveils new data in ad choices program
The advertising industry Thursday rolled out the big guns and new data to defend its self-regulation program for online behavioral advertising to skeptical lawmakers on the Democratic-controlled Senate Commerce Committee. They…
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