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Topic: ad blocker

AdBlock Plus Is Launching a Marketplace for 'Acceptable' Ads, but Will It Just Infuriate Everyone?

An ad blocker wants to serve you ads

It's hard to know which crowd Adblock Plus will upset more with its announcement today—marketers, publishers or its users.  The ad-blocking software brand, owned by Eyeo GmbH, revealed in a blog…

Virtual Reality Is Becoming the Next Great Storytelling Canvas

Brands use it to strengthen consumer relationships

The culture gap between marketers and today's progressive new media consumer continues to expand in ways that suggest the current era of radical behavioral disruption is far from over. Today's…

This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

Shine hires first CRO to shift focus to fighting fraud

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief…

This Report Says Ad Blockers Cut Publishers' Mobile Load Times in Half

But don't really affect big brands' websites

There's been plenty of hand-wringing in the media industry over the past year about mobile ad blocking and apps that wipe out all of the ads that pop up on…

If Marketers Are Worried About Ad Blockers, They Should Throw More Cash at Mobile

New report offers key insights

Genesis Media, which surveyed more than 11,500 U.S. adults in late May and early June, found that while 24 percent of respondents installed ad blockers on either their home or…

Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?

One switch and it all goes kablooey

Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile…

Adblock Plus Develops First Mobile Ad Blocker for iPhones

New product will likely be an ad-free mobile Web browser

A top ad-blocking service is targeting mobile this year, and plans its first product that could zap paid marketing on iPhones. Adblock Plus, the European software company that has shaken…

As Ad Blocker Usage Explodes, Can YouTube Win Back Scofflaws With a Subscription Model?

Users revolt against pre-roll

It's not a mystery why YouTube is considering offering an ad-free version of its site to paying subscribers. Thanks to ad blocking software, there already are millions of potential viewers…

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