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Topic: Acxiom

How Do You Brand Big Data?

Brokers need to distinguish themselves in a crowded market

Branding data is tough—and not just because many eyes glaze over when you start to talk about it. But in today’s media marketplace, it wouldn’t be wrong to think of…

This Is How Your Financial Data Is Being Used to Serve You Ads

Whether you like it or not

Wait, who sees my credit card bill, again? We've done a lot of work here at Adweek on ROI data, and a few readers have asked that we explain what on earth…

Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC

‘It’s not just the TV Upfront anymore’

   Specs Who Marianne Gambelli New gig Evp, chief investment officer at Horizon Media Old gig President of advertising sales at NBC Age 54 How do you like being on the other side of the negotiating table? It’s…

Google's Mobile 'Problem' Squeezes Pricing in First Quarter

Costs Per Click down 9 percent

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google’s quarterly results also fell short…

Confessions of a Data Broker

Acxiom’s CEO Scott Howe explains how self-regulation can work

Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those…

Senate Commerce Report Says Data Brokers 'Operate Behind a Veil of Secrecy' [Updated]

Report based on a year-long investigation into 9 companies

Today was Jerry Cerasale's last day as the head lobbyist for the Direct Marketing Association. It may also have been one of his least enjoyable. Cerasale, along with Experian's svp of…

Nielsen Partners With Credit-Check Giant Experian's Marketing Side

Online campaign ratings will parse demos even finer

Ever gotten a credit report on yourself? If so, you probably used data mining company Experian to get the information. Now, the company will be providing specific consumer info to…

Data Giant Acxiom Launches Data Management Platform

Info informed by massive user base

It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has…

Acxiom Gives Consumers Control of Their Data

Portal launches as Washington debates data broker practices

Hoping to keep regulators at bay, Acxiom, one of the world's largest data brokers, today launched a portal that shows consumers the data that the company has on them and…

The Demise of Third-Party Cookies Could Help Premium Publishers

Facebook and Google are well positioned

First Safari and now Firefox are blocking third-party companies from dropping cookies on publishers’ sites to protect users’ privacy. Those moves hurt revenues of the smaller publishers that depend on…

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