Topic: Acxiom
First Safari and now Firefox are blocking third-party companies from dropping cookies on publishers’ sites to protect users’ privacy. Those moves hurt revenues of the smaller publishers that depend on…
Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may…
There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.…
The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its…
CNN is once again trying its hand at the analytics game in the upfront, only this time it has the backing of a larger partnership. The cable news network is…
Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences. That program has been limited to Facebook users for whom a brand has an email…
There's always inherent risk—as well as opportunity—when you make it up as you go. Facebook's new plan to work with big data vendors (reported today by Ad Age) to connect…
A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the actual return on the investment. In the two-week period measured, more…
Last week's Congressional Bipartisan Privacy Caucus briefing on data brokers and privacy must have left quite an impression on Federal Trade Commission chairman Jon Leibowitz, who opened a probe today…
