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Topic: Acura

Acura Catches Lightning in a Bottle, Quite Literally, in Mullen's New ILX Spot Joey Santiago reworks a Pixies song for the soundtrack

An engineer ventures out during a thunderstorm and literally catches lightning in a bottle to power the Acura ILX in this cinematic spot from Mullen. Johnny Green of Reset Productions—much lauded…

January 20, 2015, 12:50 PM EST

Honda Hires a New Agency for Digital Marketing Razorfish outstrips 3 others for the assignment

American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency…

August 12, 2014, 8:23 PM EDT

With Sid Vicious' Help, Acura Aims to Shake Up Sedan Advertising Anthem ad for the new TLX features the famous rocker crooning 'My Way'

Acura uses music to inject some sizzle into the sedan category in its soon-to-break campaign for the new Acura TLX. The new ads, from lead agency Mullen LA, include a 60-second…

August 11, 2014, 12:00 AM EDT

Q&A: How Jerry Seinfeld Wrote His Ideal Salesman Into Acura's New Ads 'The kind of guy I would like to sell me a car'

Jerry Seinfeld's last set of Acura ads took the automaker to some truly odd places, like an emergency room plagued by putrid potato salad and a 1960s-era rocket launchpad. Now…

July 1, 2014, 11:45 AM EDT

Pretty Little Liars and Audi Test Real-Time Snapchat Content And PLL gets sixth and seventh seasons

Fans of Pretty Little Liars should be stoked right about now: Hours ago, the ABC Family show got renewed for a sixth and seventh season, and the Season 5 premiere…

June 10, 2014, 7:41 PM EDT

4 Shops Vie for Honda's Digital Account Automaker spends $50 million annually on digital ads

American Honda Motor Co.'s digital marketing review pits agencies from three major holding companies against a key roster shop. Sources identified the finalists as VML, a unit of WPP Group's Young…

May 20, 2014, 11:48 AM EDT

This Music Marketing Firm Mixes Brands, Bands and Fans How do you create campaigns that seem organic, not contrived?

Mirrored Media Who Justin Lefkovitch, founder and CEO What Experiential music marketing firm Where Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists’ “cool”…

April 9, 2014, 9:23 PM EDT

Reinventing the Banner Ad Interactivity encourages users to pay attention

It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention,…

March 26, 2014, 11:52 AM EDT

Mullen Adds MD to Its Los Angeles Office Cameron McNaughton previously ran Hudson Rouge

Automotive account leader Cameron McNaughton has been named managing director of the Los Angeles office of Mullen—a key hub for the agency's Acura account. McNaughton most recently was president at Hudson…

March 4, 2014, 1:26 PM EST

What McDonald's Is Doing on Snapchat [Infographic] Fast-food giant's tactics come to light as well as brand-related stats

The Snapchat marketing train just keeps picking up steam. Agencies and brands have been jumping aboard since late summer 2013, and this week, McDonald's took a seat next to Taco Bell in…

February 27, 2014, 11:34 AM EST

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