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Topic: Acura

Acura Rocks Out to Van Halen in Its Patriotic Super Bowl Ad

30-second spot set to 'Runnin' with the Devil'

Acura is returning to the Super Bowl for the first time since 2012, and it's bringing Van Halen along for the ride.  The 30-second spot, created by Mullen Lowe L.A., provides…

Marketers Should Look Beyond the Dazzle of CGI and Embrace Storytelling

2 auto ads show very different ways to go

One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog…

Acura Will Return to the Super Bowl After a 3-Year Absence

But don't look for Seinfeld in the driver's seat

Acura's next-generation NSX supercar will debut in Super Bowl 50. Mullen Lowe's Los Angeles office has crafted a commercial for the automaker set to run during the first quarter of CBS'…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

These Eerily Lifelike Crash Test Dummies Aren't Quite What They Seem

Acura humanizes its commitment to safety

Acura puts a fresh, unsettling spin on the crash-test-dummy concept in "The Test," an unorthodox but riveting minute-long film by Mullen Lowe that touts the automaker's safety record. Set in an…

Newly Combined Mullen Lowe Taps Ogilvy Leader to Run Its U.S. Offices

Lee Newman will be based in L.A.

Now that Alex Leikikh is stepping up to global CEO at the newly merged Mullen Lowe Group, he has named an Ogilvy & Mather leader to run the combined agency's…

Machinima Renews Online Reality Series AFK for a 4th Season

Travel competition shows the genre isn't dead—at least not online

Reality TV might not be as hot as it used to be, but Machinima is still seeing success with the genre online. The multi-channel network has renewed travel competition Away From…

Acura's Social Strategy for March Madness Centers on 103 Memes

'March Memeness' ties into ESPN ads

For March Madness, Acura is blitzing ESPN.com today and three days next week with video and banner ads—which likely cost a pretty penny—as part of the car brand's ongoing partnership…

Acura Catches Lightning in a Bottle, Quite Literally, in Mullen's New ILX Spot

Joey Santiago reworks a Pixies song for the soundtrack

An engineer ventures out during a thunderstorm and literally catches lightning in a bottle to power the Acura ILX in this cinematic spot from Mullen. Johnny Green of Reset Productions—much lauded…

Honda Hires a New Agency for Digital Marketing

Razorfish outstrips 3 others for the assignment

American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency…

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