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Topic: Acura

This Music Marketing Firm Mixes Brands, Bands and Fans How do you create campaigns that seem organic, not contrived?

Mirrored Media Who Justin Lefkovitch, founder and CEO What Experiential music marketing firm Where Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists’ “cool”…

April 9, 2014, 9:23 PM EDT

Reinventing the Banner Ad Interactivity encourages users to pay attention

It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention,…

March 26, 2014, 11:52 AM EDT

Mullen Adds MD to Its Los Angeles Office Cameron McNaughton previously ran Hudson Rouge

Automotive account leader Cameron McNaughton has been named managing director of the Los Angeles office of Mullen—a key hub for the agency's Acura account. McNaughton most recently was president at Hudson…

March 4, 2014, 1:26 PM EST

What McDonald's Is Doing on Snapchat [Infographic] Fast-food giant's tactics come to light as well as brand-related stats

The Snapchat marketing train just keeps picking up steam. Agencies and brands have been jumping aboard since late summer 2013, and this week, McDonald's took a seat next to Taco Bell in…

February 27, 2014, 11:34 AM EST

Epic Acura Ad Presents the World's Most Brutal Mechanical-Horse Race Lovely, if painfully literal

You probably didn't know your Acura isn't really a car. It's actually a real live dark horse. In a world full of creepy and brutish mechanical horses. It will catapult from…

February 11, 2014, 9:51 AM EST

Survey Predicts a Bleak Future for Agencies Shops need to go digital or die

If you think the prospects for agencies are challenging right now, look ahead five years. Some 320 marketing and agency leaders did just that, painting a bleak portrait of 2019 in…

January 14, 2014, 12:49 AM EST

Q&A: Jerry Seinfeld on His Intentionally Bad, New-Old Acura Ads Channeling his inner drunken, lazy '60s copywriter

Jerry Seinfeld has written eight new Acura commercials in collaboration with Boston ad agency Mullen as part of the brand's title sponsorship of his Web series Comedians in Cars Getting…

December 17, 2013, 3:13 PM EST

TNT Scares Up Big Business With Mob City Acura, DirecTV, Sony Pictures are marquee sponsors

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a…

December 3, 2013, 4:58 PM EST

Alex Leikikh Succeeds Joe Grimaldi as Mullen's CEO Grimaldi stays as chairman through end of 2015

Alex Leikikh’s ascent to the top of Mullen is complete. The executive who joined four years ago as director of account service and rose to president of the shop’s Boston headquarters…

December 2, 2013, 6:00 AM EST

The Future of Auto Marketing Could Be a Little Creepy Get ready for brands to follow you everywhere

If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive. During…

October 17, 2013, 2:23 PM EDT

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