Topic: Acura
RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…
One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both the Honda…
Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…
Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after…
Add two more celebrities to the Super Bowl XLVI mix. Jerry Seinfeld will star in a 60-second spot for the Acura NSX airing on this Sunday's game. This is Acura's…
Acura's got a pretty stylish teaser ad airing for its new ZDX model, but a lot of the spot's charm ends where the car begins. As a service to Acura…
