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Topic: Activision

Eminem's 'Survival' Music Video Is a Four-and-a-Half Minute Ad for Call of Duty: Ghosts Interscope-Activision deal

As we've mentioned before, Activision and Interscope brought together two of its juggernaut franchises—Call of Duty and Eminem—for a cross-marketing push promoting the game's new Ghosts title and the rapper's…

October 8, 2013, 2:44 PM EDT

Juicy Couture Saw an 18% Site Traffic Lift From YouTube Partners Data shows promise for an old video program that's getting a new twist

Last week Google announced it had invited brands to become YouTube Partners—helping the Cokes and Doves of the world build outing their own robust content strategies. Up until that point, if…

June 25, 2013, 12:00 AM EDT

Johnny Cash's 'Hurt' Anchors Prototype 2's Live-Action Trailer Activision then re-creates spot in London square

Prototype 2, a follow-up to the highly successful 2009 video game Prototype, is set to release today. Given that gaming campaigns now start years in advance, Activision has decided to…

April 24, 2012, 9:45 AM EDT

Ex-U.S. Paratrooper Rips 'Hideous' Ad for 'Modern Warfare 3' D.B. Grady says celebrated spot 'trivializes combat and sanitizes war'

Author and former U.S. Army paratrooper D.B. Grady lays down some heavy fire in The Atlantic, blasting 72andSunny's hugely popular Call of Duty: Modern Warfare 3 ad with Sam Worthington…

January 4, 2012, 10:17 AM EST

Jonah Hill Annihilates in Second 'Call of Duty' Trailer More talking, less thinking

Sam Worthington and Jonah Hill were great in their recent spot for Activision's Call of Duty: Modern Warfare 3. But it didn't give Hill much room to indulge in his…

December 2, 2011, 10:25 AM EST

'Black Ops' Orders More Burger Man. Well Done

A star has been born in TBWA\Chiat\Day's campaign for Call of Duty: Black Ops. It's the burger flipper who was seen double-fisting the handguns at the end of last year's…

April 29, 2011, 11:47 AM EDT

'Blur' racing-game ads racier over in Europe

Here in America, the ad for Activision's new racing game, Blur, takes a pretty funny swipe at the juvenile joyride that is Mario Cart. But in France, the ads…

May 26, 2010, 8:21 AM EDT

Activision keeping DJ AM in 'DJ Hero' spots

It hasn't been the easiest week for Activision. After outraging some Kurt Cobain fans by resurrecting the long-dead Nirvana frontman for Guitar Hero 5, the gaming company now says it's…

September 2, 2009, 1:51 PM EDT

Kurt Cobain back on stage in 'Guitar Hero 5'

Fred Astaire danced with one Dirt Devil, and before you knew it, marketing folks were reanimating corpses faster that you could say "Herbert West." Now, it's Gen X's turn…

August 28, 2009, 3:50 PM EDT