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Topic: Activision

Stephen Curry and Shaq Have Cameos in Guitar Hero Live's Crowdsourced Lip-Sync Ad

Plus, Erin Andrews, Vine star King Bach and more

Pop music's newest supergroup features hoop icons Shaquille O'Neal and Stephen Curry, sports broadcaster Erin Andrews, Vine star King Bach … and you.  To showcase Guitar Hero Live's GHTV feature, Activision…

Marshawn Lynch and Cara Delevingne Suit Up for Call of Duty's Latest Epic Ad

But everyman Kevin is the real star

Kevin might just seem like a regular guy, but he's so nasty at Call of Duty that he gets to star in this ad for Black Ops III—complete with narration…

Eminem's 'Survival' Music Video Is a Four-and-a-Half Minute Ad for Call of Duty: Ghosts

Interscope-Activision deal

As we've mentioned before, Activision and Interscope brought together two of its juggernaut franchises—Call of Duty and Eminem—for a cross-marketing push promoting the game's new Ghosts title and the rapper's…

Juicy Couture Saw an 18% Site Traffic Lift From YouTube Partners

Data shows promise for an old video program that's getting a new twist

Last week Google announced it had invited brands to become YouTube Partners—helping the Cokes and Doves of the world build outing their own robust content strategies. Up until that point, if…

Johnny Cash's 'Hurt' Anchors Prototype 2's Live-Action Trailer

Activision then re-creates spot in London square

Prototype 2, a follow-up to the highly successful 2009 video game Prototype, is set to release today. Given that gaming campaigns now start years in advance, Activision has decided to…

Ex-U.S. Paratrooper Rips 'Hideous' Ad for 'Modern Warfare 3'

D.B. Grady says celebrated spot 'trivializes combat and sanitizes war'

Author and former U.S. Army paratrooper D.B. Grady lays down some heavy fire in The Atlantic, blasting 72andSunny's hugely popular Call of Duty: Modern Warfare 3 ad with Sam Worthington…

Jonah Hill Annihilates in Second 'Call of Duty' Trailer

More talking, less thinking

Sam Worthington and Jonah Hill were great in their recent spot for Activision's Call of Duty: Modern Warfare 3. But it didn't give Hill much room to indulge in his…

'Black Ops' Orders More Burger Man. Well Done

A star has been born in TBWA\Chiat\Day's campaign for Call of Duty: Black Ops. It's the burger flipper who was seen double-fisting the handguns at the end of last year's…

'Blur' racing-game ads racier over in Europe

Here in America, the ad for Activision's new racing game, Blur, takes a pretty funny swipe at the juvenile joyride that is Mario Cart. But in France, the ads…

Activision keeping DJ AM in 'DJ Hero' spots

It hasn't been the easiest week for Activision. After outraging some Kurt Cobain fans by resurrecting the long-dead Nirvana frontman for Guitar Hero 5, the gaming company now says it's…

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