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Topic: acquisitions

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Why Apple's Topsy Buy May Be All About Its Social TV Future Twitter data firm offers glimpse into viewing habits

Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in…

December 3, 2013, 3:25 PM EST

Twitter Reveals MoPub's Ad Growth Mobile exchange on pace to make $13M this year

Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a…

October 22, 2013, 7:35 PM EDT

Yahoo Buys Admovate as Mobile Startup Shopping Spree Continues Fourth acquisition this month

Yahoo has purchased mobile advertising firm Admovate for an undisclosed sum. The development comes on the heels of the digital giant's disappointing second quarter earnings report yesterday as well as its…

July 17, 2013, 1:34 PM EDT

Is Hulu Really Worth 45% Less Than Tumblr? Analysts and marketers chime in

Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD reports that she may buy Hulu for between $600 million and $800 million.…

May 28, 2013, 6:11 PM EDT

Would Yahoo or Facebook Make a Better Tumblr Parent? Industry views are split

While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing blogging platform—namely, Facebook. So…

May 17, 2013, 5:35 PM EDT

For Yahoo's Mayer, Size Does Matter Eyes acqui-hires, small ad tech firms

Yahoo CEO Marissa Mayer said during the company’s third-quarter earnings call that she was eyeballing relatively small acquisitions, describing potential deals as “something in the size and scale of double-digit…

January 20, 2013, 11:59 PM EST

Publicis Buys Rokkan 70-person shop's clients include JetBlue, Sharp

Publicis Groupe has acquired a 100 percent stake in Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed. The purchase adds another digital shop—and…

December 20, 2012, 2:30 PM EST

Digg Sells to Betaworks for Whopping … $500,000 Tech firm aims to revitalize social sharing startup

Content-sharing site Digg has been sold to Betaworks, and the technology investment company grabbed the waning social starlet for only $500,000, according to The Wall Street Journal. Of course Betaworks is…

July 13, 2012, 5:25 AM EDT

Oracle Buys Social App Platform Involver Enterprise giant's third social deal in two months

Enterprise software giants are continuing their courtship of social-centric tech companies. Following May’s acquisition of social media management firm Vitrue and last month’s for social intelligence firm Collective Intellect, Oracle has…

July 10, 2012, 5:03 PM EDT

Profero Buys Majority Stake in Vox Collective Digital agency looks to reach Latino markets by taking on the struggling shop, which rebrands as Vox Profero

Digital agency Profero has purchased a majority stake in Latino-focused shop Vox Collective, the companies announced today. Financial terms were not disclosed. Vox Collective will rebrand as Vox Profero, while being…

July 9, 2012, 12:03 PM EDT

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