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Topic: acquisitions

Marketers Pick Apart Google's Twitch Purchase

Reported $1 billion deal is huge for the search giant

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up…

Yahoo Buys Upstart Snapchat Rival Blink

Enters secret messaging fray

Yahoo is buying its way into the discrete messaging craze with another acquisition. An app called Blink is Yahoo CEO Marissa Mayer’s latest takeover target.  Blink is a small startup with…

7 Concerns About the Apple-Beats Deal

But there's apparently $1 billion reasons Dr. Dre loves it

With Apple reportedly buying his music brand, Dr. Dre is ready for the billionaire title, or as R&B singer Tyrese Gibson said in a video posted online, "The Forbes list…

Lithium Calls Klout Acquisition a 'Relaunch'

All-stock deal valued at $200 million

Lithium Technologies paid $200 million for Klout, the social media scorekeeper, in a deal made official today. Lithium CEO Rob Tarkoff said the addition of Klout signifies a relaunch for…

Zuckerberg's Grip Already Causes Rift With Oculus Fans

Virtual reality backers dismayed by Facebook acquisition

Well, Facebook CEO Mark Zuckerberg is clearly excited about the virtual reality future, but not everyone is excited to have him in the close-knit Oculus VR community. Zuckerberg just announced that…

Facebook Buys Oculus for $2 Billion

Sees future in virtual reality headset

Facebook has just announced a $2 billion deal to buy Oculus VR, the immersive virtual reality headset maker. In the announcement, CEO Mark Zuckerberg reiterated his company's mobile-first focus while…

Google Winds Down Wildfire to Focus on DoubleClick Integration

Competitor Sprinklr says it's going to gain from the move

Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs. The company that the search giant bought in 2012 for a reported $250…

Twitter Users Aghast About What Facebook Paid for WhatsApp

But the devil may be in the details

Twitter users' reaction to Facebook agreeing to pay $16 billion for WhatsApp can be summed up in two words: What's that? Compared to the $1 billion CEO Mark Zuckerberg and Co.…

Google Welcomes Nest Home

Pays $3.2b for smart thermostat maker

Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for $12.5…

Why Apple's Topsy Buy May Be All About Its Social TV Future

Twitter data firm offers glimpse into viewing habits

Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in…

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