Acquisition | Adweek Acquisition | Adweek
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Topic: Acquisition

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This Media Agency Gets a Windfall Out of Bayer's Merck Deal Bayer shop MediaCom adds Merck brands spending $150 million annually

Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at $150…

October 10, 2014, 12:33 PM EDT

Rentrak Bolsters Competitive Position via Kantar Deal WPP sells Kantar's U.S. TV measurement business

In a move that will provide growing competition to larger rivals like Nielsen, Rentrak, the U.S.-based film and television measurement company, is acquiring WPP’s Kantar Media's U.S. TV measurement business…

October 9, 2014, 9:23 AM EDT

Evolve Media Acquires AfterEllen.com Says brands want to target LGBT audience

Evolve Media today purchased the LGBT women's lifestyle site AfterEllen.com from Viacom for an undisclosed sum.  "It adds scale, unique affinity, and a unique additional interest and focus on the LGBT community…

October 7, 2014, 6:50 PM EDT

Publicis Groupe Buys Social Media Shop in Italy Makes Ambito5 part of Saatchi's operation there

Publicis Groupe today acquired Ambito5, a leading social media agency in Italy. The shop, which has 45 employees and works on brands such as Barilla, Swatch and L'Oréal, will be integrated…

September 30, 2014, 11:10 AM EDT

Millennial Media Buys Nexage for $107 Million Bulks up on real-time bidding

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and…

September 23, 2014, 9:35 AM EDT

Catalina Buys Digital Coupon Company Aims to boost mobile offers

Catalina has acquired digital coupon company Cellfire to expand its brand offerings and build mobile loyalty programs. Cellfire is a website and mobile app that's used by 22,000 retailers in the…

September 5, 2014, 2:42 PM EDT

Publicis Groupe Buys Canada's Nurun Pays $115 million for 14-year-old tech firm

Paris-based Publicis Groupe has acquired digital agency Nurun from Quebecor Media in a $115 million deal. Since its inception in 2000, Nurun has swiftly grown into one of the world's leading…

September 3, 2014, 4:10 PM EDT

1-800-Flowers Buys Harry & David Food gift retailer sold for $142.5 million

Online florist 1-800-Flowers.com is purchasing the iconic gift company Harry & David for $142.5 million. The deal includes all of the Harry & David brands (including Harry & David, Wolferman's and…

September 2, 2014, 4:54 PM EDT

Publicis Groupe Looking to Buy Ad Tech Firm Criteo Deal talk sends stock soaring

Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent. Criteo…

August 29, 2014, 11:48 AM EDT

Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory Acquisition costs roughly $200 million

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up…

August 5, 2014, 6:05 PM EDT

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