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Topic: Acquisition

Type
Snapchat Quietly Bought a Smartglass Startup Owned by the CEO's Friend Sony hack also reveals Evan Spiegel's outlook on advertising

It's not just Sony whose corporate secrets are being outed by an ongoing leak of hacked documents. Emails released today also reveal Snapchat CEO Evan Spiegel green-lit the $15 million…

December 17, 2014, 5:49 PM EST

China's BlueFocus Is About to Acquire This North American Advertising Player Eyes Vision7 International, parent company of Cossette

A Chinese company has set its sights on a North American advertising player, with Beijing’s BlueFocus close to finalizing the purchase of assets from Vision7 International, parent of one of…

November 19, 2014, 10:34 AM EST

UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks The toy maker was looking to expand its media reach with an animation arm

According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.…

November 15, 2014, 11:50 AM EST

Sapient's Net Income Falls Amid Publicis Groupe's Bid to Buy the Company Revenue for the quarter, however, grew 9%

Talk about bad timing: Sapient today reported third-quarter net income fell 15 percent to $22.3 million, just four days after Publicis Groupe said it would pay a 44 percent premium…

November 7, 2014, 10:10 AM EST

What Do Analysts Think About the Publicis Groupe-Sapient Deal? It's pricey for the holding company but adds value

Advertising analysts see Publicis Groupe's move to acquire digital player Sapient for $3.7 billion as a bold move designed to jump-start growth and even venture into Accenture's world of technology…

November 4, 2014, 5:10 PM EST

Publicis Groupe Pays a Premium for Sapient in $3.7 Billion Acquisition All-cash deal for digital agency surprises observers

Publicis Groupe is acquiring digital company Sapient in a $3.7 billion all-cash deal, commanding a premium that surprises observers. It's been an open secret in the industry that Sapient has sought a buyer…

November 3, 2014, 8:05 AM EST

This Media Agency Gets a Windfall Out of Bayer's Merck Deal Bayer shop MediaCom adds Merck brands spending $150 million annually

Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at $150…

October 10, 2014, 12:33 PM EDT

Rentrak Bolsters Competitive Position via Kantar Deal WPP sells Kantar's U.S. TV measurement business

In a move that will provide growing competition to larger rivals like Nielsen, Rentrak, the U.S.-based film and television measurement company, is acquiring WPP’s Kantar Media's U.S. TV measurement business…

October 9, 2014, 9:23 AM EDT

Evolve Media Acquires AfterEllen.com Says brands want to target LGBT audience

Evolve Media today purchased the LGBT women's lifestyle site AfterEllen.com from Viacom for an undisclosed sum.  "It adds scale, unique affinity, and a unique additional interest and focus on the LGBT community…

October 7, 2014, 6:50 PM EDT

Publicis Groupe Buys Social Media Shop in Italy Makes Ambito5 part of Saatchi's operation there

Publicis Groupe today acquired Ambito5, a leading social media agency in Italy. The shop, which has 45 employees and works on brands such as Barilla, Swatch and L'Oréal, will be integrated…

September 30, 2014, 11:10 AM EDT

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