Ace Metrix | Adweek
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Topic: Ace Metrix

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Guinness' Wheelchair Basketball Ad Spun Circles Around Competitors in Q3 And Dawn's spot was a slam dunk, too, per Ace Metrix

Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which also ranked the ad No.1 when comparing how all other brands competed…

October 3, 2013, 10:34 AM EDT

For Marketers, Sentimentality Trumps Slapstick From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

April 22, 2013, 9:14 PM EDT

Obama Attack Ads Fall Flat Combative spots dominate strategy, but should they?

President Obama may want to rethink his ad strategy. Of the 22 ads the Obama for America campaign ran over the last 60 days, those attacking his GOP challenger are…

September 7, 2012, 7:03 AM EDT

Controversial Ad Gets High Marks in Effectiveness But falls short with independents

The most controversial ad of this year's presidential race is also one of the most effective, according to research firm Ace Metrix. The Priorities USA ad in which Joe Soptic all but…

August 14, 2012, 10:34 AM EDT

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