Advertisement

Topic: Accounts

Dentyne Joins the Food Truck Craze With Its 'Follow Food Truck'

Gum-mobile tours U.S. food festivals, freshening breath

With Americans falling in love with food trucks, it was inevitable that marketers would hit the road to target the consequences of all that indulgence. This summer, Dentyne is building upon…

New Whitney Museum Wants to Fit Into Its Neighborhood

Grey showcases iconic artwork at Meatpacking District home

The Whitney Museum of American Art has never done much branding, allowing its longtime Marcel Breuer-designed home—a Modernist hulk at architectural odds with its posh Upper East Side surroundings—to explain…

Lincoln Financial Eyes 3 Finalists for Its Creative Account

Media spending totaled $25 million last year

Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative account,…

U.S. Navy Picks a New Agency After 15 Years With One Shop

Young & Rubicam takes over for Lowe Campbell Ewald

Young & Rubicam is the U.S. Navy's new agency, following a mandated review in which Lowe Campbell Ewald defended one of its largest accounts of 15 years, sources said. Last year…

LendingTree Hires Grey San Francisco to Expand the Brand's Message

Leaves Merkley after review

LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began with…

Pandora Jewelry Wants to Sell You More Than a Charm Bracelet

Grey's Mother's Day ads sell broader range

Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets. "The Art of…

New York Life Launches a Creative Agency Review

$74 million account is currently at Havas Worldwide

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed. The largest mutual life insurance company…

Chuck E. Cheese Seeks New Creative Agency

The pizza arcade chain spends $28 million a year on media

Chuck E. Cheese's is looking for a new creative agency to revive the fortunes of the faded pizza arcade brand, sources said. The Irving, Texas chain spent $28 million on media…

SapientNitro Named British Airways' Digital Lead Agency

Work was previously at OgilvyOne

This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne. Last year SapientNitro emerged as a review…

Grey Becomes SunEdison's First Lead Creative Shop

Company now provides clean energy to consumers

Grey San Francisco has been selected as SunEdison's first lead creative agency, helping to brand the renewable energy development company that brings clean energy to residential customers. SunEdison is North America's…

Advertisement