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Vivint Taps Deutsch L.A. Comes as 'smart home' market takes off

Deutsch L.A. wants to popularize the next generation of smart technology. The Interpublic agency has been tapped by Vivint to lead creative and strategic duties for the home automation services…

April 16, 2014, 5:06 PM EDT

FCB West Wins Ghirardelli Chocolate Succeeds Lowe Campbell Ewald on the account

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after…

April 3, 2014, 1:01 PM EDT

OMD Wins PetSmart Media Business Follows incumbent KSL's bankruptcy

OMD Chicago won media planning and buying for PetSmart after a review following the bankruptcy of the marketer’s previous agency, KSL Media. PetSmart spends around $90 million a year on measured…

April 2, 2014, 11:11 AM EDT

Vodafone Cuts to GroupM, Dentsu Aegis Media Agencies Incumbent OMD is out

Vodafone is down to two finalists in its global media agency search: A WPP GroupM team, led by MEC, and a Dentsu Aegis network effort, fronted by Carat, sources said. Earlier…

March 26, 2014, 3:18 PM EDT

NBCUniversal Digital Is in Review Account is at Ignited

NBCUniversal is reviewing the digital work currently handled by Ignited, El Segundo, Calif., which was awarded the business in January 2009, sources said. The assignment covers digital efforts covering NBC broadcast…

March 25, 2014, 4:31 PM EDT

Deutsch L.A. Lands HTC North America Previously handled by Ogilvy

HTC America has returned to Deutsch L.A. after the smart phone manufacturer left Ogilvy & Mather L.A. late last year. Deutsch was originally awarded the North American business in August of…

March 24, 2014, 12:23 PM EDT

Crate & Barrel Splits With TBWA\Chiat\Day Worked together for 2 years

The Playa del Rey, Calif., office of TBWA\Chiat\Day is splitting with client Crate & Barrel at the end of April when the agency’s contract with the retailer ends, sources said. Representatives…

March 24, 2014, 10:17 AM EDT

MasterCard Expands 'Priceless' to Golf Also extends 'Surprises' effort

MasterCard is taking its Priceless campaign to the links. The payment network is launching a new Priceless Golf program to coincide with its sponsorship of the Arnold Palmer Invitational on…

March 19, 2014, 2:14 PM EDT

BBDO Wins CVS Replaces Arnold, which pulled out of review

BBDO continues its new business streak, winning creative duties for CVS Caremark after prevailing in the Wells Fargo pitch last week. CVS' media spending last year was $115 million. The decision ends…

March 19, 2014, 12:29 PM EDT

British Airways Expands Its Relationship With BBH Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

March 18, 2014, 3:49 PM EDT

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