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Topic: Accounts

MediaCom Wins BRP, the Manufacturer of Ski-Doo Snowmobiles

Media business pegged around $50 million

MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products. The WPP shop was awarded the business after a review which included OMD,…

Home Builder Picks The Richards Group as Creative Lead—the Shop's Third Win This Month

PulteGroup follows shoe and pizza chains

The Richards Group is back at home with the PulteGroup after the Dallas-based independent agency was selected as the creative lead for Pulte's portfolio of homes.  The PulteGroup became one of…

Miami Prepaid Phone Provider Taps Havas to Help It Grow U.S. Business

TracFone brands move from Mediavest

TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid…

Iconic Grill-Maker Weber Taps Grey as Its First Global Agency

WPP shop wins creative review

Grey is firing up the grill for Weber-Stephen Products, taking on the Palatine, Ill., grill manufacturer known for its Sputnik black grills, a fixture in American backyards since the 1950s. Weber,…

How an Algorithm Aims to Replace RFPs in Marketer Search Process

Agency Geek wants to 'simplify the process'

Will agency search RFPs be replaced by algorithms? That's what Zach Pardes, the founder of Agency Geek, is betting as he launches a new networking technology to match marketers with…

Walmart Pulls Its North American Account From MediaVest

More bad news for Publicis Groupe

The hits keep on coming: MediaVest has lost Walmart, one of its largest North American accounts. In the last six months, the Publicis Groupe network has lost lead North American…

Foster Farms Names Deutsch L.A. Agency of Record, Ending Over 20 Years With GS&P

Creative for poultry company leaves longtime shop

Foster Farms has ended its 20-plus-year relationship with Goodby Silverstein & Partners, moving its business to Deutsch. The Interpublic shop is now the poultry producer's agency of record, handling creative, digital,…

Agencies Are About to Start Vying for the $415 Million U.S. Census Contract

Deadline looms for 2020 communications work

It's hard to believe another census count is nearly upon us. For agencies wanting to work on the estimated $415 million 2020 census multi-year contract, RFP responses are due Feb.…

Time Warner Cable Splits With Ogilvy After 12 Years

Agency didn't defend in client review which is down to 3 finalists

Time Warner Cable has parted ways with longtime agency Ogilvy & Mather New York, sources tell Adweek. The nation's second-largest cable communications company quietly kicked off a creative review in the…

MediaCom Wins Big in Sony Global Media Review

Carat may be slipping off client roster amid buying and planning shuffle

MediaCom appears to be the big winner in Sony's global media review. Sources tell Adweek the agency has won all of the company's PlayStation business from Carat and OMD. In addition,…

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