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Topic: Accounts

U.S. Navy Picks a New Agency After 15 Years With One Shop

Young & Rubicam takes over for Lowe Campbell Ewald

Young & Rubicam is the U.S. Navy's new agency, following a mandated review in which Lowe Campbell Ewald defended one of its largest accounts of 15 years, sources said. Last year…

LendingTree Hires Grey San Francisco to Expand the Brand's Message

Leaves Merkley after review

LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began with…

Pandora Jewelry Wants to Sell You More Than a Charm Bracelet

Grey's Mother's Day ads sell broader range

Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets. "The Art of…

New York Life Launches a Creative Agency Review

$74 million account is currently at Havas Worldwide

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed. The largest mutual life insurance company…

Chuck E. Cheese Seeks New Creative Agency

The pizza arcade chain spends $28 million a year on media

Chuck E. Cheese's is looking for a new creative agency to revive the fortunes of the faded pizza arcade brand, sources said. The Irving, Texas chain spent $28 million on media…

SapientNitro Named British Airways' Digital Lead Agency

Work was previously at OgilvyOne

This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne. Last year SapientNitro emerged as a review…

Grey Becomes SunEdison's First Lead Creative Shop

Company now provides clean energy to consumers

Grey San Francisco has been selected as SunEdison's first lead creative agency, helping to brand the renewable energy development company that brings clean energy to residential customers. SunEdison is North America's…

Fitzgerald Succeeds MMB on Carrabba's Italian Grill

Chain spends nearly $30 million in media annually

Fitzgerald & Co. is in the casual dining business after besting three undisclosed agencies to become the lead creative shop for Carrabba's Italian Grill, a chain operated by Bloomin Brands. The…

Bacardi Consolidates Global Creative and Media for Its Major Liquor Brands

BBDO and OMD win without a review

In a secret first meeting a little more than a month ago, BBDO and OMD executives met with Bacardi's new top management led by CEO Mike Dolan. On the table for the…

Empire State Development Seeks Agencies to Promote New York

$50 million for economic development and tourism is up for review

Agencies are getting another shot at Empire State Development's $50 million to $75 million annual economic development marketing program. In the first phase of the mandated search, the New York state…

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