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Topic: Accounts

Type
MediaVest Continues With PUR After Review Brand was sold by P&G in 2010

MediaVest will continue to work with PUR as its media agency of record after a review involving three other undisclosed agencies. The Publicis Groupe unit had been handling online and offline…

May 23 2012

Mullen to Open in S.F. Office will initially be a talent hub for Boston HQ

San Francisco, a beleaguered market for industry creatives, is getting a vote of confidence from across the country. Mullen is opening a Bay Area talent hub to work on marketers at…

May 21 2012

Nestlé Reassigns Coffee-Mate, Looks at New Agency for Nesquik Accounts had been at McCann L.A.

Nestlé is finding new agency partners for the brands that are leaving McCann Erickson in Los Angeles. The Swiss global marketer is assigning U.S. marketing duties for Coffee-Mate to roster…

May 18 2012

Mindshare Adds Lee Doyle in Expanded Management Team Former MEC exec stays in WPP network

Last September, when Lee Doyle left his role as the head of WPP’s MEC media network, the company said he would stay within the corporate fold in what was then…

May 17 2012

Fast Chat: Monique Nelson New UniWorld CEO talks about leading a multicultural agency into the digital future

Monique Nelson’s experience as global lead for entertainment marketing at Motorola—where she led the launch of the ROKR in 2005—made her move to UniWorld Group five years ago a natural…

May 15 2012

Gill Duff Is New Head of BBDO Atlanta Latest shift under Americas head Ruhanen

Troy Ruhanen, chief of BBDO Americas, has tapped Gill Duff to be president, CEO, of the agency’s Atlanta office. Duff, who steps into the role on May 21, succeeds Chris Hall…

May 15 2012

BFG9000 Lands Unilever Food Brands Ragú, Bertolli among the new accounts

Gerry Graf’s startup agency is not looking so small anymore. Barton F. Graf 9000 has won six Unilever U.S. food brands: Ragú, Bertolli, Skippy, Wish-Bone, P.F. Chang’s and new Mexican…

May 14 2012

Dell Moves Consumer Advertising to Y&R Account is back in WPP fold

Dell is moving its consumer advertising back into the WPP Group fold: Young & Rubicam will now handle the business awarded to Sid Lee some 15 months ago. The Montreal…

May 10 2012

BofA Selects WPP Agency Team as Global Creative Lead Hill Holliday given expanded duties

WPP’s Team Bank of America has been named the new global creative lead on the company’s business, replacing Omnicom’s BBDO after a review that kicked off in January, BofA confirmed. In…

May 03 2012

Cannes Festival Is Sweet on Mars Snickers' marketer named Advertiser of the Year

A marketer that traditionally eschews the limelight will find itself center stage this year when the ad industry gathers in the South of France. Mars, the company behind brands like…

May 03 2012

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