Topic: Accounts
Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…
Pearle Vision may have its sights on a new agency. The Luxottica Group unit is reaching out to shops to serve as the lead creative in handling national and local…
Just weeks after it emerged Bacardi had initiated a global search for a new creative lead agency comes word that more high-profile liquor brands are looking for new shops. Sources…
The FDA has picked six agencies to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process…
Last month Bacardi agency Johannes Leonardo declined to participate in the rum marketer’s recently-called global creative review and resigned its U.S. business, sources said. The WPP-backed New York boutique, which had…
Visa is moving its global creative business back to BBDO after its digital agency helped craft its Olympics work this year. The Omnicom agency lost lead worldwide status on the…
McCann Erickson is ratcheting up the global expansion of McCann Enterprise, the company’s business-to-business agency, which launched in London in 2010 and this year opened offices in Singapore and Munich.…
American Dairy Queen’s new head of marketing, Barry Westrum, is conducting an agency review to replace Grey in New York, the brand’s lead creative shop of 15 years. The WPP…
Smithfield Foods, known for its packaged-meat brands like John Morrell and Eckrich, has consolidated its U.S. media planning and buying at Mindshare. The GroupM media network won the business after…
Sovereign\Santander has a new agency and will soon have a new brand. Arnold Worldwide won the business after a review that included as finalists Mullen and SapientNitro. Boston-based Sovereign was acquired…
