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Topic: Academy Awards

Smash Creators Craig Zadan and Neil Meron Rehired to Produce 2014 Oscars Duo pulled in viewers for awards, but not for their own show

The Academy of Motion Picture Arts and Sciences rehired Smash creators Craig Zadan and Neil Meron to produce the 2014 Oscars, The L.A. Times reported, after this year's show, produced…

April 17, 2013, 11:04 AM EDT

What's the Shop Behind the Jennifer Aniston Aveeno Ad? Same one that handles 4 other J&J brands

Add Aveeno to the growing list of Johnson & Johnson brands that Roberts + Langer DDB handles. The shop, a relatively small player that landed two other J&J assignments in a…

April 5, 2013, 4:21 PM EDT

Update: Oscars Ratings Rise 11 Percent Host MacFarlane may get last laugh as ABC’s preliminary deliveries are up

Viewers may have been divided on first-time Oscars host Seth MacFarlane, but the Family Guy auteur appeared to have struck a chord with Nielsen households. According to true fast national data…

February 25, 2013, 3:06 PM EST

Oscar Strikes 85 Best-Picture Poses on This Year's Poster Great work by Olly Moss

For those of you who didn't get enough inane speeches, fashion-shaming and dumb celebrity catfights at the Grammys, don't worry. The Oscars are coming! This year's official Academy Awards poster—designed…

February 12, 2013, 11:37 AM EST

ABC Strikes Gold With the Oscars Network sells out broadcast, fetching $1.7 million per :30

With just under three weeks to go before the film world descends on Hollywood’s Dolby Theatre, ABC has sold the last available inventory in its broadcast of the 84th annual…

February 6, 2013, 11:57 AM EST

Fast Chat: Hyundai's Shannon on Super Bowl Advertising Why this challenger brand keeps coming back

Hyundai is a true believer in the Super Bowl, having been on the last five games. This year, the brand returns with two comical 30-second ads from Innocean USA that…

January 24, 2013, 12:00 AM EST

Fey and Poehler Lead Golden Globes to 6-Year Ratings High NBC MVPs help grow demo by 28%

Tina Fey and Amy Poehler not only made the Golden Globes fun again, but they also helped deliver the award show’s highest ratings in six years. Per Nielsen live-plus-same-day data, NBC’s…

January 15, 2013, 4:25 PM EST

Do Not Consider These Funny but Fake 'For Your Consideration' Ads Kristen Stewart is not getting an Oscar

The litany of "For Your Consideration" ads that precede each year's Academy Awards are just about the saddest display of desperation in modern marketing—which is saying something. The countless pleas…

January 11, 2013, 11:48 AM EST

Shtick’s Ahoy: Billy Crystal’s Oscars Draw 39.3M Viewers Numbers up despite creaky gags, smaller films

ABC may have played it safe with its telecast of the 84th Academy Awards, but Sunday’s rather toothless affair appears to have paid off in the ratings. According to preliminary Nielsen…

February 27, 2012, 4:54 PM EST

Miracle Whip Unveils Storytelling Campaign Torch-wielding mob, literary references urge consumers to 'keep an open mouth'

You say you hate Miracle Whip, but have you tried it? That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this week,…

February 23, 2012, 12:02 AM EST

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