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Topic: Academy Awards

Samsung Tells the Story Behind the Selfie That Ate Hollywood (and Twitter) It pays to be nimble

Samsung marketing chief Todd Pendleton attributes much of the brand’s marketing success to moving quickly and seizing opportunities on the fly. That’s not to say that the company doesn’t plan its…

March 18, 2014, 7:12 PM EDT

Gooooaaalll! Fox Deportes Amplifies on Twitter First Spanish-speaking media company joins program

Twitter’s second-screen Amplify program now promotes brands en Español, too. Fox Deportes and Heineken are using Twitter’s Amplify to share highlights of the UEFA Champions League tournament, Adweek has learned,…

March 14, 2014, 6:00 AM EDT

HBO GO Craps Out During True Detective Finale Demand sinks streaming service

It’s not TV, it’s HBO GO—but for many fans of the series True Detective, it was more like HBO NO GO. The season finale of the Matthew McConaughey-Woody Harrelson procedural aired…

March 9, 2014, 11:25 PM EDT

Arby's Buys Pharrell Williams' Hat for $44,100 Cool branded social play

Arby's is paying Pharrell Williams $44,100 for his Vivienne Westwood designer hat, which achieved Twitter fame when the pop artist wore the eye-catching lid during the Grammys on Jan. 27. The…

March 3, 2014, 3:04 PM EST

Bumpy Start for Oscars Live Streaming Initiative Demand for ABC feed maxes out servers

ABC’s first pass at live-streaming the Academy Awards didn’t exactly go off without a hitch last night, as user demand knocked the service out of commission. The live video feed streaming…

March 3, 2014, 12:21 PM EST

Oscars Produce Strange Promoted Tweets [Updated] Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

March 2, 2014, 9:06 PM EST

Blue Chippers Return to the Red Carpet American Express, McDonald’s, Sprint spiff up for Oscars

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet. As first reported by Adweek, General Motors…

February 6, 2014, 1:37 PM EST

Two of the Oscars' Biggest Sponsors Have Decided Not to Return This Year Rivals have already swooped in

After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft…

February 2, 2014, 10:03 PM EST

Smash Creators Craig Zadan and Neil Meron Rehired to Produce 2014 Oscars Duo pulled in viewers for awards, but not for their own show

The Academy of Motion Picture Arts and Sciences rehired Smash creators Craig Zadan and Neil Meron to produce the 2014 Oscars, The L.A. Times reported, after this year's show, produced…

April 17, 2013, 11:04 AM EDT

What's the Shop Behind the Jennifer Aniston Aveeno Ad? Same one that handles 4 other J&J brands

Add Aveeno to the growing list of Johnson & Johnson brands that Roberts + Langer DDB handles. The shop, a relatively small player that landed two other J&J assignments in a…

April 5, 2013, 4:21 PM EDT

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