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Topic: Academy Awards

How James Bond Made the Submariner Rolex’s Coolest, Most Recognized Watch

With devotees from Steve McQueen to Adam Levine

One of the classic moments from the James Bond films takes place in the first few minutes of 1964's Goldfinger. Having wiggled out of his wet suit, Sean Connery steps…

How Lego’s Marketing Vp Led the Awesome Team that Stole the Oscars

Adweek’s 2015 Brand Genius winner for toys

If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the…

'Milk' Screenwriter and LGBT Activist Creates a Powerful Anti-Bullying Campaign for Coke

Dustin Lance Black and the case for compassion

In his inspiring Oscar acceptance speech for Milk, the 2008 film about the assassinations of San Francisco Mayor George Moscone and openly gay city official Harvey Milk, screenwriter Dustin Lance…

Media and Entertainment Stars Toasted the Oscars

A peek at the red-carpet fetes [photos]

The 87th Academy Awards were held in LA on Feb. 22, where the biggest stars in media and entertainment celebrated another year in film.

10 Must-See Digital Marketing Stats From the Past Week

The Dress, llama drama and Oscars cause a social eruption

Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There…

These Oscars Advertisers Got the Biggest Brand Lifts on Social Media

Samsung finds a new way to win, while Dior wowed viewers

Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today. Data company 4C Insights…

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

Samsung Will Go Door to Door to Generate Emmys Buzz

Epic celeb selfie is 'so last spring,' vp says

While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to…

Samsung Tells the Story Behind the Selfie That Ate Hollywood (and Twitter)

It pays to be nimble

Samsung marketing chief Todd Pendleton attributes much of the brand’s marketing success to moving quickly and seizing opportunities on the fly. That’s not to say that the company doesn’t plan its…

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