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Topic: Absolut

Absolut’s Iconic Bottle Is Its Ticket to Younger Consumers

Staying competitive in a market flooded with new spirits

It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing. Now, Anna…

Sid Lee and Cirque du Soleil Launch Marketing Joint Venture

Absolut Vodka among first clients

Entertainment meets marketing in a new joint venture that combines the skills of Cirque du Soleil and ad agency Sid Lee. The venture, called Sid Lee Entertainment, was announced tonight…

Smirnoff and Absolut Show Their Support for Gay Marriage on Facebook

Vodka brands out in front on a historic day

As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the…

David Levy Pushes Unscripted Shows on Turner Networks

TBS and TNT

David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the…

A Changing of the Guard on Absolut

Sid Lee supplants TBWA as global creative lead

Sid Lee has knocked TBWA off its perch as lead global creative agency on Absolut. The changing of the guard comes six months after Absolut asked Sid Lee to tackle a…

Top 10 Commercials of the Week: Aug. 31- Sept. 7

These spots traveled to the future, hopped in a box and demonstrated proper condom use

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the…

Ad of the Day: Absolut

The vodka brand rolls out personalized bottles—4 million of them

You are a special snowflake. There is no other person like you. And now, you have your very own personalized bottle of booze to match. Absolut vodka is taking limited-edition liquor…

Ad of the Day: Absolut

Vodka brand hits the desert with bionic dogs and glamazons for an ultra-hip Swedish House Mafia music video

Absolut vodka loves its video collaborations. So far, the spirits brand has teamed up with Spike Jonze to produce a bizarre short film about a man with a PC console…

Absolut Bus-Shelter Ad: One Piece of Paper, No Paints or Inks

Artist Simon Schubert plays with light and shadow

German artist Simon Schubert creates evocative, finely detailed images by folding paper to catch the intricate interplay of light and shadow. Sometimes, I fold paper into little triangular footballs and…

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