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Topic: Absolut

Infographic: The Recipe for a Successful Booze Brand

Tradition mixes well with engagement, social media and a dash of celebrity

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends…

Sid Lee Looks to Expand Into Asia With Its Sale to Hakuhodo

Agency now has 6 offices

Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan. The Montreal-based agency, which opened in 1993, already…

After Losing Absolut, TBWA Lands Another of Its Owner's Wine Brands

Kenwood Vineyards is shop's fifth piece of Pernod Ricard

Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod…

Inside TBWA New York's Reinvention

After exec changes and account losses, shop aims to become network flagship

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.    Creative highs have been followed…

Eater’s Redesign Is a Test For Vox Media’s Chorus Platform

Can CMS allow food brand to take the next step?

If you're heading to Eater and notice something a little different, it's because the nine-year-old website got a facelift on Monday. The new look is the culmination of editorial improvements and…

RuPaul Dishes on Brands and Being a Bombshell

The reality star talks marketing tactics, reveals his all-time favorite commercial

Adweek sits down with RuPaul, star of the Logo channel's drag competition show RuPaul's Drag Race and cable's queen of product placement, to get the skinny on which brands are…

This Shop Is Creating Films for Google Glass

Decon’s focus on content creation attracts both brands and media

Specs Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director,…

Sid Lee Transforms Absolut in Global Work Targeting Millennials

New lead shop uses four young artists

IDEA: The transformative power of art can change the world. But can it change your world? Absolut tells millennials that it can in its first global work from new lead…

Absolut’s Iconic Bottle Is Its Ticket to Younger Consumers

Staying competitive in a market flooded with new spirits

It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing. Now, Anna…

Sid Lee and Cirque du Soleil Launch Marketing Joint Venture

Absolut Vodka among first clients

Entertainment meets marketing in a new joint venture that combines the skills of Cirque du Soleil and ad agency Sid Lee. The venture, called Sid Lee Entertainment, was announced tonight…

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