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Topic: Absolut

Absolut Gives Consumers a Virtual Night Out With EDM Artist Deadmau5

In its VR video game

Absolut is looking to connect with a very specific group of consumers in its latest campaign, and it's not your everyday vodka drinker. Instead, the brand is searching for early…

A Cisgender Guy Learns to Love His Transgender Buddy in One Sleepless Night for Absolut

Vodka brand preaches acceptance to bros

Absolut Vodka's #AbsolutNights campaign centers on archetypes that don't get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender person. The newest ad in the series,…

How Blending Art and Commerce Drove Absolut Vodka’s Legendary Campaigns

Messages inspired by a bottle

Legend has it that sometime in the mid-'80s, Andy Warhol fell in love amid the pulsing lights and throbbing beats at ultra-chic New York disco Studio 54. Gazing across the…

Fred Armisen Directs A-Listers in World's Worst Casting Call for Absolut Elyx's Water PSA

Taylor Kitsch, Natasha Lyonne and more

The luxury vodka brand Absolut Elyx is bringing the most important ingredient in vodka (water) to those who need it most through a new campaign with nonprofit Water for People. For…

Infographic: The Recipe for a Successful Booze Brand

Tradition mixes well with engagement, social media and a dash of celebrity

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends…

Sid Lee Looks to Expand Into Asia With Its Sale to Hakuhodo

Agency now has 6 offices

Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan. The Montreal-based agency, which opened in 1993, already…

After Losing Absolut, TBWA Lands Another of Its Owner's Wine Brands

Kenwood Vineyards is shop's fifth piece of Pernod Ricard

Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod…

Absolut Lights Up the Night With a New Short Film and a Special Illuminated Bottle

Sid Lee's latest iteration of 'Absolut Nights'

Absolut rolls out new advertising today from Sid Lee including a new short film and TV commercial, a never-before-heard song from Empire of the Sun, and a limited-edition illuminated bottle…

Inside TBWA New York's Reinvention

After exec changes and account losses, shop aims to become network flagship

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.    Creative highs have been followed…

Eater’s Redesign Is a Test For Vox Media’s Chorus Platform

Can CMS allow food brand to take the next step?

If you're heading to Eater and notice something a little different, it's because the nine-year-old website got a facelift on Monday. The new look is the culmination of editorial improvements and…

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