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Topic: Absolut

Inside TBWA New York's Reinvention

After exec changes and account losses, shop aims to become network flagship

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.    Creative highs have been followed…

Eater’s Redesign Is a Test For Vox Media’s Chorus Platform

Can CMS allow food brand to take the next step?

If you're heading to Eater and notice something a little different, it's because the nine-year-old website got a facelift on Monday. The new look is the culmination of editorial improvements and…

RuPaul Dishes on Brands and Being a Bombshell

The reality star talks marketing tactics, reveals his all-time favorite commercial

Adweek sits down with RuPaul, star of the Logo channel's drag competition show RuPaul's Drag Race and cable's queen of product placement, to get the skinny on which brands are…

This Shop Is Creating Films for Google Glass

Decon’s focus on content creation attracts both brands and media

Specs Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director,…

Adweek's Top 10 Commercials of the Week

Coke's green carpet, Foster Farms' singing chickens and Intel's inspiring wunderkind

Geico's "Hump Day" spot, which broke in May, has earned 15 million YouTube views. Given its success, it's not surprising Geico and The Martin Agency are trotting out the motormouthed…

Sid Lee Transforms Absolut in Global Work Targeting Millennials

New lead shop uses four young artists

IDEA: The transformative power of art can change the world. But can it change your world? Absolut tells millennials that it can in its first global work from new lead…

Absolut’s Iconic Bottle Is Its Ticket to Younger Consumers

Staying competitive in a market flooded with new spirits

It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing. Now, Anna…

Sid Lee and Cirque du Soleil Launch Marketing Joint Venture

Absolut Vodka among first clients

Entertainment meets marketing in a new joint venture that combines the skills of Cirque du Soleil and ad agency Sid Lee. The venture, called Sid Lee Entertainment, was announced tonight…

Smirnoff and Absolut Show Their Support for Gay Marriage on Facebook

Vodka brands out in front on a historic day

As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the…

David Levy Pushes Unscripted Shows on Turner Networks

TBS and TNT

David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the…

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