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Topic: Absolut

This Shop Is Creating Films for Google Glass Decon’s focus on content creation attracts both brands and media

Specs Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director,…

November 20, 2013, 10:33 PM EST

Adweek's Top 10 Commercials of the Week Coke's green carpet, Foster Farms' singing chickens and Intel's inspiring wunderkind

Geico's "Hump Day" spot, which broke in May, has earned 15 million YouTube views. Given its success, it's not surprising Geico and The Martin Agency are trotting out the motormouthed…

October 4, 2013, 9:06 AM EDT

Sid Lee Transforms Absolut in Global Work Targeting Millennials New lead shop uses four young artists

IDEA: The transformative power of art can change the world. But can it change your world? Absolut tells millennials that it can in its first global work from new lead…

September 30, 2013, 9:47 PM EDT

Absolut’s Iconic Bottle Is Its Ticket to Younger Consumers Staying competitive in a market flooded with new spirits

It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing. Now, Anna…

September 16, 2013, 10:41 PM EDT

Sid Lee and Cirque du Soleil Launch Marketing Joint Venture Absolut Vodka among first clients

Entertainment meets marketing in a new joint venture that combines the skills of Cirque du Soleil and ad agency Sid Lee. The venture, called Sid Lee Entertainment, was announced tonight…

June 20, 2013, 1:01 AM EDT

Smirnoff and Absolut Show Their Support for Gay Marriage on Facebook Vodka brands out in front on a historic day

As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the…

March 26, 2013, 9:47 PM EDT

David Levy Pushes Unscripted Shows on Turner Networks TBS and TNT

David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the…

March 24, 2013, 11:38 PM EDT

A Changing of the Guard on Absolut Sid Lee supplants TBWA as global creative lead

Sid Lee has knocked TBWA off its perch as lead global creative agency on Absolut. The changing of the guard comes six months after Absolut asked Sid Lee to tackle a…

December 7, 2012, 10:49 AM EST

Top 10 Commercials of the Week: Aug. 31- Sept. 7 These spots traveled to the future, hopped in a box and demonstrated proper condom use

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the…

September 7, 2012, 8:49 AM EDT

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