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Topic: Abc

4 Things Marketers Should Know About This Season of Dancing With the Stars

How and when to leverage the show's star power

By David Schwab, managing director of Octagon First Call Entering its 19th season tonight, ABC's Dancing With the Stars features a new judge (former pro dancer turned actress Julianne Hough), a…

This Is How the NFL Is Getting Butts Back in the Bleachers

Photo ops with cheerleaders and hanging with the owner

Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year,…

Samsung Will Go Door to Door to Generate Emmys Buzz

Epic celeb selfie is 'so last spring,' vp says

While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to…

Amazon Has the Best Consumer Perception of Any Brand

Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

ABC Reveals Fall Schedule

Premiere dates for new and returning series are set

ABC officially unveiled its fall schedule yesterday, including premiere dates for new and returning shows. The 19th season of Dancing With the Stars will kick off the new season with a…

ABC Taps New Programming Sales Chief

Mike Dean joins from Videology

ABC has hired Mike Dean as its new vp, programmatic and data-driven sales, The Wall Street Journal reports. Dean joins the Disney-owned network from ad tech firm Videology, where he was…

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

ABC News' Jeffrey Schneider Returns After Two-Week Suspension

SVP disciplined for shouting at staffer

ABC News svp of communications Jeffrey Schneider has returned to his post after a suspension, according to a post at Radar Online that Schneider confirmed himself. The executive was ordered to…

With Broadcast Volume Down, TV Inventory Is Going to Get Expensive

Scatter market due for a major uptick

If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it? Brian Wieser, analyst at Pivotal Research (and a former head forecaster for…

That's a $6 Billion Upfront Wrap for All of NBCUniversal

Broadcast CPMs up 7.5-8%, volume rises

NBC broadcast has wrapped its upfront sales effort, securing $2.3 billion in ad dollars across prime time, sports and late night, said sources. It's a slight gain over the $2.25…

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