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Topic: Abc

How Hollywood Is Successfully Tapping Into Faith-Based Audiences

But taking liberties with scripture is a path to failure

Hollywood, sometimes considered the last place to find anything divine, has seen the light lately, releasing a flood of faith-infused entertainment that includes TriStar's Heaven Is for Real, Focus Features'…

How Actress Martha Plimpton Is Making Twitter a Friendlier—and Artsier—Place

The Real O'Neals star on social, podcasts and her favorite shows

Specs Martha Plimpton Age 45 Claim to fame Stars as Eileen O'Neal on ABC's The Real O'Neals (Tuesdays, 8:30 p.m.) Base New York Twitter @MarthaPlimpton Adweek: What's the first information you consume in the morning?  Martha Plimpton:…

ABC and Warner Bros.' New Deal Will Make Binge Watching Easier

Viewers come away big winners

Networks and studios have been battling for years over stacking rights—the ability to offer in-season episodes via on demand or network streaming—but a new agreement from ABC and Warner Bros.…

State Farm Is Being Featured in Tonight's Episode of Black-ish

Insurer integrated into the storyline

Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards. Last…

How Quantico’s Priyanka Chopra Cultivated a ‘Personal Mafia’ on Social Media

And why the Bollywood star was skeptical about doing TV

Specs Age 33 Claim to fame Bollywood superstar and former Miss World; now stars as Alex Parrish on ABC's Quantico (Sundays, 10 p.m.) Base Los Angeles, New York and Mumbai Twitter @priyankachopra Adweek: You're really…

ABC and Lexus Team Up for Special VR Mini-Episode of Terror Drama Quantico

Team One integrates the car into 360-degree bonus content

ABC and sponsor Lexus are hyping the midseason return of Quantico with the network's first virtual reality experience, which takes viewers inside a specially scripted mini-episode of the terrorism drama.  Quantico's writers…

The Oscars Draws Its Smallest 18- to 49-Year-Old Audience in at Least 20 Years

And just 34.4 million total viewers tuned in

Finding out how Oscars host Chris Rock would address the #OscarsSoWhite controversy didn't prove to be enough of a draw for audiences Sunday night. Just 34.4 million total viewers tuned…

Chris Rock Is Funny, Poignant and Doesn't Hold Back During Oscars Opening Monologue

'We want opportunity—that's it'

Chris Rock had stayed silent throughout the #OscarsSoWhite controversy, but the Academy Awards host wasted no time addressing the elephant in the room tonight. "I'm here at the Academy Awards, otherwise…

Inside the Relentless Marketing Push Behind Every Oscar Winner

Film festivals, talk shows and—for Leo—meeting the Pope

In this eventful and entertaining election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for another high-profile and much-coveted albeit very…

In One of His Last Interviews as ABC Entertainment Chief, Paul Lee Said He Loves 'Taking Risks'

Sat down with Adweek last month, before resigning today

In an OMG twist that wouldn't seem out of place on one of ABC's TGIT dramas, Paul Lee abruptly resigned as ABC Entertainment president today and was replaced by Channing Dungey. The move…

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