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Topic: Abc

In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV’s Outdated Ad Metrics

Wants updated ratings criteria by next upfront

It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it…

Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads

Buyers place their bets on Fallon and Colbert

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's…

As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

New, multiplatform tools could help

For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode…

How Ken Jeong's Life as an Internist Inspired the Pilot for ABC's 'Dr. Ken'

Plus, his rule for promoting projects on social

Specs Age 46 Claim to fame Star and co-creator of ABC's family sitcom Dr. Ken (premieres Oct. 2 at 8:30 p.m.); plays Chang on NBC/Yahoo Screen's Community; former internist Base Los Angeles Twitter @kenjeong Adweek:…

ABC Touts the Power of VOD While Decrying Its Inability to Fully Monetize It

On-demand viewing on the rise, watching more of each episode

ABC has a love-hate relationship with video on demand: The network loves the young, affluent and highly engaged audience but hates the fact that VOD viewers can't be fully monetized…

Which New TV Shows Are Emerging as Winners and Losers So Far This Season?

Good news for Blindspot, but not Minority Report

The first week of the 2015-2016 TV season is in the books. And while there are still several new shows debuting in the next few weeks (Fox premieres its two…

After Scoring Big With TGIT, ABC Calls Its Wednesday-Night Comedies 'ABC Funny'

Network brands another night

Last fall, ABC successfully branded an entire night of programming with TGIT (Thank God It's Thursday). Now the network has begun singing the praises of a second night of shows: Welcome,…

With 4 Shows Airing This Season, Shonda Rhimes Is Still Prime-Time’s Surest Bet

The superproducer on building her brand

There are few sure bets in television—unless you're talking about Shonda Rhimes. The uberproducer is overseeing four shows this season under her ShondaLand production company. She is creator and showrunner…

These Are the TV Network Chiefs' Game Plans for Wooing Audiences and Advertisers

Bold moves, big challenges this fall

Even with all the seismic changes in the television business over the past several years, some things remain constant: For the broadcast networks, everything still revolves around the fall season,…

Why the Fall TV Lineup Is Loaded With Shows You Already Know

Networks play it safe with familiar series, characters and movies

The Muppets is just one of several freshman shows with a pre-sold brand the networks hope give them an edge this fall. The prime-time schedule includes two movie adaptations (Fox's…

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