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CBS Finishes Upfront With CPM Increases Lower Than Last Year Network says it still has the highest rates in the market

This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today. “As we near the finish line, we are very confident…

June 13, 2014, 2:56 PM EDT

At the Upfronts, Data Is Driving Deals Buyers' new motto: trust but verify

The broadcast ad market is on its feet and moving toward deals as of this week, but one thing that seems to be in much greater play this year is…

June 8, 2014, 8:18 PM EDT

The Broadcast Market Is Moving NBC, CBS write upfront deals, many buy C7

Three of the major broadcast networks have started to write upfront deals—NBC, CBS and Fox are all said to be signing contracts for inventory in the 2014-15 season. NBC is…

June 4, 2014, 6:04 PM EDT

Comcast, Rubicon Project Partner for Programmatic Digital Display Ads Sales Brands can use platform to buy spots on Xfinity websites

Comcast's advertising sales division, Comcast Spotlight, and programmatic technology provider Rubicon Project are working together to allow marketers to buy display ads programmatically across XFINITY.com and xfinityTV.com. Rubicon Project's Advertising Automation…

June 3, 2014, 11:10 AM EDT

The Next Aaron Spelling? Showrunner Shonda Rhimes Is ABC's Queen of Prime Time Taking charge of ABC's full Thursday night lineup

The pilot of then-unknown hospital drama Grey’s Anatomy was nearly complete in early 2005, but some real heavy lifting remained. Shonda Rhimes, a screenwriter who was taking her first stab…

June 3, 2014, 5:55 AM EDT

Nobody Wants to Marry Harry Fox's faux prince is a ratings pauper

It's not like you could have made a second season of gag reality show I Wanna Marry Harry, anyway, but Fox execs who might have been considering the option aren't…

May 28, 2014, 3:56 PM EDT

George Bodenheimer to Leave ESPN Three years after handing off president role, he'll manage a charity

George Bodenheimer is leaving ESPN, according to the Disney-ABC sports network. Bodenheimer has been at ESPN almost since its inception—he started working there in 1981—and will now work at The…

May 28, 2014, 11:51 AM EDT

Billboard Music Awards Stomp Good Wife, Amazing Race Finales Award show averaged 10.5 million total viewers

The week got off to a good start for ABC. The network's Sunday broadcast of the Billboard Music Awards won out handily over season finales of The Good Wife and…

May 20, 2014, 9:24 AM EDT

5 Time Slot Brawls to Watch This Fall Plus, Spanish-language nets serve up new music competition shows

With radically altered prime-time lineups at ABC and Fox, football on Thursday at CBS, and an NBC slate without its Thursday comedy block, the season is shaping up to be…

May 18, 2014, 9:25 PM EDT

The More Things Change: What's Old Is New Again at the CW Flash is a go, Carrie skips off into the sunset, Star-Crossed falls, and Tomorrow People is yesterday's news

There are few surprises on the CW's upfront schedule, besides virgins. It's a good time for the network's comic-book-heavy prime-time lineup: Arrow will be joined by spinoff The Flash in…

May 15, 2014, 11:53 AM EDT

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