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Topic: Abc

TV's 10 Worst Time Slots: Can Any Show Survive? Tick tock, Gracepoint

If a TV series is placed in a terrible time slot and no one is around to watch it, does it make a noise in the ratings? Of course not,…

October 21, 2014, 4:57 PM EDT

Is Instagram Becoming a TV Substitute Like YouTube? Its young users love social clips cut from the tube

For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares. And in this edition of…

October 9, 2014, 7:31 AM EDT

Prime-time Broadcast Ratings Tumble, Even During Premiere Week But one network gets a rare bump in viewers

Broadcast networks should start putting up a sign: "Watch for falling ratings." Fragmentation—the process of viewers diffusing across cable channels that cater to specific interests, as opposed to being forced to…

October 2, 2014, 5:14 PM EDT

Here Are the 5 TV Tropes You'll Get Tired of Seeing This Year Meet the doppelgängers

Every year, broadcast spends millions upon millions turning scripts into pilots and pilots into series. And frequently, it picks scripts with quite a few commonalities. Of course, if you have…

September 25, 2014, 11:59 AM EDT

ABC's New Fall Shows, Rated From Best to Worst A few nice surprises, a few stinkers and one sure-fire hit

Every day between now and Friday, we'll lay out our predictions and opinions on a broadcast network's fall slate, starting today with ABC. ABC finished third in the demo last year (it will always…

September 16, 2014, 6:00 AM EDT

4 Things Marketers Should Know About This Season of Dancing With the Stars How and when to leverage the show's star power

By David Schwab, managing director of Octagon First Call Entering its 19th season tonight, ABC's Dancing With the Stars features a new judge (former pro dancer turned actress Julianne Hough), a…

September 15, 2014, 3:40 PM EDT

This Is How the NFL Is Getting Butts Back in the Bleachers Photo ops with cheerleaders and hanging with the owner

Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year,…

August 26, 2014, 5:58 AM EDT

Samsung Will Go Door to Door to Generate Emmys Buzz Epic celeb selfie is 'so last spring,' vp says

While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to…

August 25, 2014, 5:58 PM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

ABC Reveals Fall Schedule Premiere dates for new and returning series are set

ABC officially unveiled its fall schedule yesterday, including premiere dates for new and returning shows. The 19th season of Dancing With the Stars will kick off the new season with a…

July 16, 2014, 11:16 AM EDT

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