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Topic: Abc

Here Are the 5 TV Tropes You'll Get Tired of Seeing This Year Meet the doppelgängers

Every year, broadcast spends millions upon millions turning scripts into pilots and pilots into series. And frequently, it picks scripts with quite a few commonalities. Of course, if you have…

September 25, 2014, 11:59 AM EDT

ABC's New Fall Shows, Rated From Best to Worst A few nice surprises, a few stinkers and one sure-fire hit

Every day between now and Friday, we'll lay out our predictions and opinions on a broadcast network's fall slate, starting today with ABC. ABC finished third in the demo last year (it will always…

September 16, 2014, 6:00 AM EDT

4 Things Marketers Should Know About This Season of Dancing With the Stars How and when to leverage the show's star power

By David Schwab, managing director of Octagon First Call Entering its 19th season tonight, ABC's Dancing With the Stars features a new judge (former pro dancer turned actress Julianne Hough), a…

September 15, 2014, 3:40 PM EDT

This Is How the NFL Is Getting Butts Back in the Bleachers Photo ops with cheerleaders and hanging with the owner

Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year,…

August 26, 2014, 5:58 AM EDT

Samsung Will Go Door to Door to Generate Emmys Buzz Epic celeb selfie is 'so last spring,' vp says

While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to…

August 25, 2014, 5:58 PM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

ABC Reveals Fall Schedule Premiere dates for new and returning series are set

ABC officially unveiled its fall schedule yesterday, including premiere dates for new and returning shows. The 19th season of Dancing With the Stars will kick off the new season with a…

July 16, 2014, 11:16 AM EDT

ABC Taps New Programming Sales Chief Mike Dean joins from Videology

ABC has hired Mike Dean as its new vp, programmatic and data-driven sales, The Wall Street Journal reports. Dean joins the Disney-owned network from ad tech firm Videology, where he was…

July 11, 2014, 3:34 PM EDT

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

July 7, 2014, 8:00 AM EDT

ABC News' Jeffrey Schneider Returns After Two-Week Suspension SVP disciplined for shouting at staffer

ABC News svp of communications Jeffrey Schneider has returned to his post after a suspension, according to a post at Radar Online that Schneider confirmed himself. The executive was ordered to…

July 1, 2014, 12:21 PM EDT

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