Abc | Adweek Abc | Adweek
Advertisement

Topic: Abc

ABC Taps New Programming Sales Chief Mike Dean joins from Videology

ABC has hired Mike Dean as its new vp, programmatic and data-driven sales, The Wall Street Journal reports. Dean joins the Disney-owned network from ad tech firm Videology, where he was…

July 11, 2014, 3:34 PM EDT

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

July 7, 2014, 8:00 AM EDT

ABC News' Jeffrey Schneider Returns After Two-Week Suspension SVP disciplined for shouting at staffer

ABC News svp of communications Jeffrey Schneider has returned to his post after a suspension, according to a post at Radar Online that Schneider confirmed himself. The executive was ordered to…

July 1, 2014, 12:21 PM EDT

With Broadcast Volume Down, TV Inventory Is Going to Get Expensive Scatter market due for a major uptick

If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it? Brian Wieser, analyst at Pivotal Research (and a former head forecaster for…

June 29, 2014, 7:54 PM EDT

That's a $6 Billion Upfront Wrap for All of NBCUniversal Broadcast CPMs up 7.5-8%, volume rises

NBC broadcast has wrapped its upfront sales effort, securing $2.52 billion in ad dollars across prime time, sports and late night, said sources. It's a significant gain over the $2.25…

June 24, 2014, 5:11 PM EDT

ABC Finishes Upfront Deals With Mid-Single Digit Increases, Low Volume Network bets big on nonwhite audiences

ABC has confirmed that it is essentially done with upfront negotiations with the major agencies; a network source says that the broadcaster is making cleanup deals with a few smaller…

June 20, 2014, 3:00 PM EDT

Mario Batali Teams With OgilvyEntertainment to Create New Shows TV, online content from new company will target millennials

OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at…

June 15, 2014, 7:39 PM EDT

Univision Is for Sale for $20 Billion Spanish-language broadcaster seeking offers from CBS, Time Warner

Despite having spent the last several years expanding its content divisions, Hispanic broadcasting giant Univision is soliciting buyout offers according to a report in today's Wall Street Journal. The network…

June 13, 2014, 6:52 PM EDT

CBS Finishes Upfront With CPM Increases Lower Than Last Year Network says it still has the highest rates in the market

This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today. “As we near the finish line, we are very confident…

June 13, 2014, 2:56 PM EDT

At the Upfronts, Data Is Driving Deals Buyers' new motto: trust but verify

The broadcast ad market is on its feet and moving toward deals as of this week, but one thing that seems to be in much greater play this year is…

June 8, 2014, 8:18 PM EDT

Advertisement