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Topic: Abc

4 Things Marketers Should Know About This Season of Dancing With the Stars

How and when to leverage the show's star power

By David Schwab, managing director of Octagon First Call Entering its 19th season tonight, ABC's Dancing With the Stars features a new judge (former pro dancer turned actress Julianne Hough), a…

Marketing Predictions for Season 18 Cast of Dancing With the Stars

Who can make the leap from ballroom to branding star?

By David Schwab, Octagon First Call Season 18 of Dancing With the Stars kicks off Monday night with some big changes—most notably, Erin Andrews is the new co-host, replacing Brooke Burke.…

The Soup Sums Up Michael Bay's CES Meltdown

VideoWatch's Stupid Awesome video of the week

We didn't really have to search hard for this week's Stupid Awesome video of the week. Michael Bay's bizarre CES meltdown made things easy. Naturally, on YouTube there are already lots…

Hulu, ABC Testing Programmatic Video Ad Selling (Updated)

GroupM's Xaxis rolls out TV-style buying offering

To date, companies like Hulu and ABC have had little reason to not sell their video ad inventory the old-fashioned way, i.e. directly to buyers, since demand has been so…

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership

Aimed to spark OCR usage for video buyers

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario for…

Is Now the Time for CBS to Jump on Hulu?

Post-sale might be the moment for Moonves to pounce

Now that the Hulu non-sale is over(ish), is this the perfect time for CBS to jump on board? Or is it actually the worst time? From the start, CBS has resisted…

Scranton's ABC Affiliate Refuses to Run Dunder Mifflin Ad During the Oscars

Once-fictional brand linked to NBC takes its business to Utica

It's a dispute petty enough to be a subplot on The Office. WNEP-TV, the ABC affiliate for the show's hometown of Scranton, Pa., is refusing to run a TV spot…

Acceptance Speech Tips for Emmy Winners, by Parker Posey

Dicey advice from crazy acting coach

If only the Emmy winners this Sunday night would take a cue from Parker Posey, who plays a ridiculously affected and over-the-top acting coach in this parody video about how…

Marketing Predictions for Season 14 Cast of 'Dancing With the Stars'

Making the most of an underwhelming group

As he's done for us in the past, Octagon First Call's David Schwab, who helps brands assess the value of celebrities for ad campaigns, is giving us his predictions for…

Marketing Predictions for Season 13 Cast of 'Dancing With the Stars'

It's going to be a tough year

As he did last season, Octagon First Call's David Schwab, who helps brands assess the value of celebrities for ad campaigns, is giving us his predictions for the marketing potential…

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