Advertisement

Topic: AB InBev

Deutsch Wins Shock Top, Expanding Its Portfolio With Parent Company A-B InBev

New York office will handle creative duties

Shock Top selected a new agency today, naming Deutsch's New York office as its newest partner. "I'm pleased to share that Shock Top has brought on Deutsch as our agency of…

Deutsch Wins Lead Creative Duties on Busch and Busch Light

AB InBev adds another agency to its roster

Beverage giant AB InBev has expanded its advertising roster yet again by choosing Deutsch as the lead creative agency for the Busch family of brands including Busch and Busch Light.…

Ad of the Day: A 48-Year Record Holder Challenges Today's Olympians to Best Him

Bob Beamon stars in unbranded AB InBev spot from CP+B

In 1968, U.S. Olympian Bob Beamon soared 8.9 meters, surpassing the current long jump world record not by mere inches but by nearly 2 feet. Since that event at the Mexico…

MillerCoors Parts Ways With Its Head of Brand Marketing

Beer giant makes post-merger leadership change

MillerCoors has started making internal leadership changes after the larger SABMiller agreed to merge with AB InBev in a $104 billion deal and sell its stake in the MillerCoors venture.…

5 Ways the AB InBev-SABMiller Mega Merger Could Change the Beer Industry Forever

Competition, acquisitions and more

News that Anheuser-Busch InBev, the world's largest beer company, and SABMiller, AB's top competitor, have reached a deal in which AB InBev is purchasing SABMiller for the hefty sum of…

Budweiser and Miller Parent Companies Agree to Merge in $104 Billion Deal

Tentative offer hinges on regulatory approval

Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company. SABMiller previously rejected at least three offers…

Looks Like Budweiser and Miller's Parent Companies Won't Be Merging ... for Now

$104 billion offer rejected

Anheuser-Busch InBev, the world's largest beer company, and SABMiller, the world's second largest beer company, won't be combining forces to create one giant beer company—yet.  SABMiller has rejected its third offer…

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

The Star of Bud Light's Pac-Man Stunt Had No Clue He'd Be in a Super Bowl Ad

How a 90-second spot changed his life

Earlier this year Bud Light released "Coin," a 90-second Super Bowl spot about a man who gets to play a real-life game of Pac-Man. That man is 30-year-old Riley Smith, who…

24 Hours in Advertising: Wednesday, Feb. 11, 2015

Models channel Lowe for DirecTV, cinemagraphs are spreading and Omnicom's Q4 gains

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Facebook courts advertisers with a captivating ad format Cinemagraphs, still images with a…

Advertisement
Advertisement