Topic: AB InBev

MillerCoors Parts Ways With Its Head of Brand Marketing

Beer giant makes post-merger leadership change

MillerCoors has started making internal leadership changes after the larger SABMiller agreed to merge with AB InBev in a $104 billion deal and sell its stake in the MillerCoors venture.…

5 Ways the AB InBev-SABMiller Mega Merger Could Change the Beer Industry Forever

Competition, acquisitions and more

News that Anheuser-Busch InBev, the world's largest beer company, and SABMiller, AB's top competitor, have reached a deal in which AB InBev is purchasing SABMiller for the hefty sum of…

Budweiser and Miller Parent Companies Agree to Merge in $104 Billion Deal

Tentative offer hinges on regulatory approval

Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company. SABMiller previously rejected at least three offers…

Looks Like Budweiser and Miller's Parent Companies Won't Be Merging ... for Now

$104 billion offer rejected

Anheuser-Busch InBev, the world's largest beer company, and SABMiller, the world's second largest beer company, won't be combining forces to create one giant beer company—yet.  SABMiller has rejected its third offer…

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

The Star of Bud Light's Pac-Man Stunt Had No Clue He'd Be in a Super Bowl Ad

How a 90-second spot changed his life

Earlier this year Bud Light released "Coin," a 90-second Super Bowl spot about a man who gets to play a real-life game of Pac-Man. That man is 30-year-old Riley Smith, who…

24 Hours in Advertising: Wednesday, Feb. 11, 2015

Models channel Lowe for DirecTV, cinemagraphs are spreading and Omnicom's Q4 gains

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Facebook courts advertisers with a captivating ad format Cinemagraphs, still images with a…

Crispin Porter + Bogusky Will Bring Corona Beer to Brazil

One of three new accounts for local office

Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency's new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle…

AB InBev Launches Media Review

In global markets outside U.S.

AB InBev is conducting a media review in most of its global markets, sources said. The process involves 10 countries in Latin America, shared by Havas and UM, and includes the…