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Topic: Aaron Shapiro

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The 4 Biggest Marketing Implications From Amazon's Fire Phone Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

August 18, 2014, 7:00 AM EDT

Huge Names SRI's Jessica Pezzullo CMO Replaces Chris Hayes

Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer. She succeeds Chris Hayes, who recently left the Interpublic shop…

January 23, 2014, 8:24 PM EST

Why Marissa Mayer's Office Stance Won't Hurt Yahoo in Recruiting Talent Headhunters, CEOs say no-telecommute policy won't be a deal breaker, even among digerati

Yahoo isn't budging on CEO Marissa Mayer's mandate that her employees come into the office rather than telecommute. So in a marketplace where tech talent is at a premium—especially when…

February 26, 2013, 8:33 PM EST

Huge Hires First New Business Chief Agency growth triggers role

Chris Hayes is getting back to his digital roots. Less than two years after joining Young & Rubicam in a business development role, Hayes is leaving to become a global managing…

June 1, 2012, 11:32 AM EDT

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