Advertisement

Topic: Aaron Shapiro

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

Consumer habits are changing as larger phones gain popularity

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much. But often a…

The 4 Biggest Marketing Implications From Amazon's Fire Phone

Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

Huge Names SRI's Jessica Pezzullo CMO

Replaces Chris Hayes

Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer. She succeeds Chris Hayes, who recently left the Interpublic shop…

Why Marissa Mayer's Office Stance Won't Hurt Yahoo in Recruiting Talent

Headhunters, CEOs say no-telecommute policy won't be a deal breaker, even among digerati

Yahoo isn't budging on CEO Marissa Mayer's mandate that her employees come into the office rather than telecommute. So in a marketplace where tech talent is at a premium—especially when…

Huge Hires First New Business Chief

Agency growth triggers role

Chris Hayes is getting back to his digital roots. Less than two years after joining Young & Rubicam in a business development role, Hayes is leaving to become a global managing…

Advertisement