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Topic: 72andsunny

Samsung Electronics Calls Global Ad Review Process will take up to three months

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in…

April 24, 2014, 10:34 AM EDT

Creative Review Shortlists Are No Longer All That Short Finalists face longer odds with up to 5 competitors

Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much…

April 13, 2014, 9:08 PM EDT

Ad of the Day: Alison Brie and Adam Scott Host a Socially Awkward Party With Smirnoff Vodka maker mocks mixologists and 'VIPeeing'

If there's one age-old trick that's worked for mid-priced brands, it's poking fun at the pretentiousness of their costly competitors. Smirnoff's new campaign is no exception, though it somehow accomplishes…

April 10, 2014, 12:57 PM EDT

R/GA Tops Webby Award Nominations 72andSunny, McCann, Ogilvy & Mather also bag multiple noms

The Webby Awards released its list of finalists for the 18th Annual Webby Awards today, and with nine nominations R/GA leads the pack in the Internet competition. Los Angeles-based 72andSunny…

April 8, 2014, 4:15 PM EDT

Samsung Goes 'Real, Raw and Pitiless' in Gritty Paralympics Ad Athletes have problems, just not with their bodies

"The idea of 'Sport Doesn't Care' is that sport is the great leveler," says Carlo Cavallone, ecd at 72andSunny in Amsterdam, of his agency's hard-hitting 90-second spot for Paralympics sponsor…

February 28, 2014, 10:12 AM EST

Legacy Shifts Its Creative Account to 72andSunny New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

February 25, 2014, 12:46 PM EST

Why Do Big Agencies Struggle In Southern California? Entrepreneurial shops in the area are thriving

Earlier this month, Ogilvy & Mather Los Angeles cut 33 jobs, all but eliminating its ad agency presence (already drastically down from its 350 level in 2000). In December, DDB…

February 23, 2014, 9:45 PM EST

Samsung Breaks Out Its Own No. 2 Pencil as It Mercilessly Mocks Apple Again Galaxy tablet takes on iPad Air

Samsung is keeping up with its favorite advertising pastime: beating up on Apple. A new spot from 72andSunny takes aim at the iPad Air, poking fun at the grandiose Apple commercial,…

February 20, 2014, 9:11 AM EST

Ad of the Day: Samsung Inspires You to Stage Your Own Winter Olympics Kids, sure, but grownups too?

We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the games' gazillion sponsors are still rolling out TV spots in hopes…

February 19, 2014, 2:19 PM EST

Legacy Picks 5 Creative Finalists Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…

December 23, 2013, 11:09 AM EST

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