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Topic: 72andsunny

How Snapchats Hidden in Black Ops 2 Led to Today's Big Live-Action Trailer for Black Ops 3

Activision's engaging new platform for its biggest franchise

Activision unleashed its live-action trailer for Call of Duty: Black Ops 3 today. And it's a typically impressive production from 72andSunny—a documentary-style look at a world decades from now in…

Ad of the Day: Guitar Hero Live's Crazy Trailer Puts You on Stage in Front of a Real Crowd

Better be ready to rock

Guitar Hero Live isn't a virtual reality experience, but in terms of immersion, it's the next best thing, according to the just-released game trailer from 72andSunny. The game and the trailer…

Tillamook Wants to Hear Your Opinions on Cheese, Yogurt, Milk and More

Opens its co-op to customers in a move toward transparency

Do you like your pepper jack cheese to have an extra kick? What about your yogurt? Is it creamy enough for you? Do you want your dairy company to hear…

Carl's Jr. Is Launching 'Fast-Food's Hottest Burger,' Designed by an Ad Agency

72andSunny takes spicy to the next level

There's a new spicy burger at Carl's Jr. and Hardee's today—the Thickburger El Diablo. And it's being marketed as the "hottest burger in fast food." Created by 72andSunny in Los Angeles,…

Can 72andSunny Convince Brands That Good Works Will Drive Sales?

Nonprofit exec Jim Moriarty heads new practice

72andSunny is launching a new brand citizenship practice that aims to tie good works to marketers' bottom-line results. Nonprofit veteran Jim Moriarty is heading the effort after serving nearly 10…

Adidas' Hiring of 72andSunny Ends 180's Long Tenure on the Brand

Sneaker marketer had the same agency since 2001

72andSunny's gain is 180's loss. The former has replaced the latter as lead global agency on Adidas' sports business. 180 had created ads for Adidas since 2001, with the shop's offices…

10 Must-See Digital Marketing Stats From the Past Week

The Dress, llama drama and Oscars cause a social eruption

Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There…

How Carl's Jr. Makes the Most of a 6-Second Mobile Video Ad

Product placement is key

Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative. But building a prominent smartphone promo…

American Legacy Shifts Its Media Business to a New Shop

MediaCom's loss is Assembly's gain

Assembly is the new agency that plans and buys media for the American Legacy Foundation, whose media spending totals $50 million annually. The assignment includes both traditional and digital media responsibilities.…

Carl's Jr. Has Some Voluptuous Data on the Charlotte McKinney Ad, Its Biggest Hit Ever

An all-natural juggernaut

Its agency is one of the more sophisticated out there. And ads about female empowerment are on the rise. So why does Carl's Jr. remain stubbornly Neanderthal, continuing its now…

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