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Topic: 72andsunny

Brands Are About to Find Out How Powerful GoPro Videos Can Be

Hi-def camera maker unveils platform for marketers

Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give marketers a sharper view. Hundreds of those…

Ad of the Day: Samsung Goes Deep With This Epic Surf Spot From 72andSunny

Stirring stuff, but could the brand be in over its head?

72andSunny catches a new wave with Samsung in this short film created with the World Surf League, which Samsung Mobile sponsors. A sequel of sorts to last year's Cannes Gold Lion-winning…

For July 4, Tillamook Takes a Stand Against Un-American American Cheese

Honest Abe joins campaign against processed cheese

As we near any holiday—July 4 is coming up!—we watch brands try to capitalize on it by using social media to link themselves to the milestone. The West Coast dairy…

How 72andSunny Helps Brands Build Customer Relationships and Be Better Citizens

Jim Moriarty on doing well by doing good

Specs Current gig Director of Brand Citizenship, 72andSunny Previous gig CEO, Surfrider Foundation Twitter @jimmoriarty Age 52 You joined 72andSunny from the nonprofit Surfrider Foundation. What big idea did you bring with you? At Surfrider,…

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

3-D video hits challenges before taking off

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a…

Samsung Crafts an Avengers VR Experience You Can Try Right Now on Your Phone

72andSunny helps steer Marvel partnership with Galaxy S6

Virtual reality is great for getting closer to things. And for so many young people, it doesn't get much better than getting close to celebrity athletes and superheroes. 72andSunny's new Samsung…

Leo Burnett Toronto Wins Big at Webby Awards for 'Like a Girl' Campaign

Agency of the Year and 11 other honors for Always effort

Results from the 19th Annual Webby Awards are in, and Leo Burnett Toronto scored a top honor, claiming the title of Webby Agency of the Year. The honor is given to…

How Snapchats Hidden in Black Ops 2 Led to Today's Big Live-Action Trailer for Black Ops 3

Activision's engaging new platform for its biggest franchise

Activision unleashed its live-action trailer for Call of Duty: Black Ops 3 today. And it's a typically impressive production from 72andSunny—a documentary-style look at a world decades from now in…

Ad of the Day: Guitar Hero Live's Crazy Trailer Puts You on Stage in Front of a Real Crowd

Better be ready to rock

Guitar Hero Live isn't a virtual reality experience, but in terms of immersion, it's the next best thing, according to the just-released game trailer from 72andSunny. The game and the trailer…

Tillamook Wants to Hear Your Opinions on Cheese, Yogurt, Milk and More

Opens its co-op to customers in a move toward transparency

Do you like your pepper jack cheese to have an extra kick? What about your yogurt? Is it creamy enough for you? Do you want your dairy company to hear…

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