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Topic: 72andsunny

These 6 Great CPG Commercials Were the Whole Package

See the brands that shook up boring categories and turned shoppers into believers

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and…

Why Most Ad Agencies Want the United Kingdom to Stay in the European Union

What a 'Brexit' could mean for the creative industry

For those not currently embroiled in the ongoing and emotionally charged debates taking place within the European Union, a massive vote—the EU Referendum—is on the horizon. On June 23 the…

Ad of the Day: Coors Light Makes Masterful Use of 360° Video in Outdoor-Sports Ads

72andSunny's broader view of the beer's lifestyle marketing

If you were on the fence about whether to become a pro surfer this summer, Coors Light is out with a new campaign that might make you wonder why you…

Q&A: 72andSunny's Matt Murphy on Why the Best Digital Ideas Are Simple

Plus, his thoughts on Snapchat, VR and emojis

In a world where the average consumers' attention span is now shorter than a 10-second Snapchat video, the best digital ideas these days are "dead simple and clear," according to…

Q&A: Former Agency Creative Director on Moving to a Branded Entertainment Startup

Jan Livingston jumps from 72andSunny to Rec Room

Specs Current gig Executive creative director, Rec Room Previous gig Creative director, 72andSunny Age 43 Twitter @hijanlivingston Adweek: What's been the biggest difference between working at an agency and working at Rec…

9 Tips for Landing Your First Job at an Advertising Agency

Nail the interview, and score your dream role

  brightcove.createExperiences(); You've sent your resume to every agency you could possibly think of, or at least all the ones you…

SAV Studios' Founder Thinks Brands Should Have Content Studios of Record

Shop's clients include Pepsi, Vizio and Neutrogena

Specs Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel What Content studio Where Los Angeles and New York James Shani,…

Ad of the Day: Peter Stormare Is Back, and as Dark as Ever, for Black Ops 3

The return of the Replacer

Attention, Black Ops fanatics. "The Replacer" is back, and once again, he's fully prepared to step into your shoes. After a three-year absence, actor Peter Stormare returns with a vengeance as…

Axe Is Bringing Its Great 'Find Your Magic' Commercial to the Super Bowl

Brand finds a bigger platform for its newly enlightened views

Axe has enjoyed such a positive reaction to its "Find Your Magic" campaign, launched earlier this month, that it's bringing a 30-second version of the anthem TV commercial to the…

Ad of the Day: Axe Gets Inclusive in a Remarkable Ad That's Really Pretty Magical

Brand tries a more grown-up take on masculinity

For years, the Axe brand was pretty one-dimensional. It appealed to bros with comical, hyperbolic ads about how Axe would turn them into chick magnets. In the past few years,…

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