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Topic: 72andsunny

10 Must-See Digital Marketing Stats From the Past Week The Dress, llama drama and Oscars cause a social eruption

Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There…

March 2, 2015, 8:00 AM EST

How Carl's Jr. Makes the Most of a 6-Second Mobile Video Ad Product placement is key

Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative. But building a prominent smartphone promo…

February 23, 2015, 10:51 AM EST

American Legacy Shifts Its Media Business to a New Shop MediaCom's loss is Assembly's gain

Assembly is the new agency that plans and buys media for the American Legacy Foundation, whose media spending totals $50 million annually. The assignment includes both traditional and digital media responsibilities.…

February 17, 2015, 2:44 PM EST

Carl's Jr. Has Some Voluptuous Data on the Charlotte McKinney Ad, Its Biggest Hit Ever An all-natural juggernaut

Its agency is one of the more sophisticated out there. And ads about female empowerment are on the rise. So why does Carl's Jr. remain stubbornly Neanderthal, continuing its now…

February 9, 2015, 6:52 AM EST

Truth's Tinder-Themed Anti-Smoking Music Video Baffles, Delights and Terrifies YouTube stars left-swipe all cigarette users

Truth is out with a new anti-smoking ad, and it's a long way from stacking body bags outside the offices of tobacco companies. "Left Swipe Dat," created by 72andSunny, features a…

February 6, 2015, 8:20 AM EST

Facebook Opens Its Ad Awards to Instagram Campaigns Starts taking submissions

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for…

February 4, 2015, 11:17 AM EST

72andSunny Takes a Global Role on Unilever's Axe Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

January 29, 2015, 12:31 PM EST

Ad of the Day: Meet the Crazy Cameraman Who Films Every Kill in Call of Duty Randall Higgins is not messing around

One of the great mean-spirited pleasures of multiplayer gaming is knowing that whenever you finally seize the day and blow your enemy to smithereens, he or she has to watch…

January 23, 2015, 2:02 PM EST

Carl's Jr.'s Super Bowl Ad Is Here, and What a Surprise, It Stars an Almost-Naked Woman Charlotte McKinney takes the stage

Hold on to your patties, because Carl's Jr. just released an extended version of its regional Super Bowl ad, in which it shows even more skin than usual. The spot, by…

January 21, 2015, 12:38 PM EST

Jared Leto Headlines Adweek’s L.A. Roundtable A-listers from the worlds of entertainment, agencies and tech talk creativity and convergence

More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But…

November 17, 2014, 12:02 AM EST

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