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Topic: 72andsunny

How Snapchats Hidden in Black Ops 2 Led to Today's Big Live-Action Trailer for Black Ops 3

Activision's engaging new platform for its biggest franchise

Activision unleashed its live-action trailer for Call of Duty: Black Ops 3 today. And it's a typically impressive production from 72andSunny—a documentary-style look at a world decades from now in…

Ad of the Day: Guitar Hero Live's Crazy Trailer Puts You on Stage in Front of a Real Crowd

Better be ready to rock

Guitar Hero Live isn't a virtual reality experience, but in terms of immersion, it's the next best thing, according to the just-released game trailer from 72andSunny. The game and the trailer…

James Corden Bickers With James Corden as Samsung Galaxy S6 Ads Flood In

Launch day fun

Forget about pre-order day for the Apple Watch. It's also launch day for the Samsung Galaxy S6 and S6 Edge, which means ads for the smartphone are rolling out all…

Tillamook Wants to Hear Your Opinions on Cheese, Yogurt, Milk and More

Opens its co-op to customers in a move toward transparency

Do you like your pepper jack cheese to have an extra kick? What about your yogurt? Is it creamy enough for you? Do you want your dairy company to hear…

Carl's Jr. Is Launching 'Fast-Food's Hottest Burger,' Designed by an Ad Agency

72andSunny takes spicy to the next level

There's a new spicy burger at Carl's Jr. and Hardee's today—the Thickburger El Diablo. And it's being marketed as the "hottest burger in fast food." Created by 72andSunny in Los Angeles,…

Can 72andSunny Convince Brands That Good Works Will Drive Sales?

Nonprofit exec Jim Moriarty heads new practice

72andSunny is launching a new brand citizenship practice that aims to tie good works to marketers' bottom-line results. Nonprofit veteran Jim Moriarty is heading the effort after serving nearly 10…

Adidas' Hiring of 72andSunny Ends 180's Long Tenure on the Brand

Sneaker marketer had the same agency since 2001

72andSunny's gain is 180's loss. The former has replaced the latter as lead global agency on Adidas' sports business. 180 had created ads for Adidas since 2001, with the shop's offices…

Carlsberg Makes the Most NFSW Ad Ever, Along With a Few Other Gems

It's also pretty great at karaoke, probably

Carlsberg doesn't do things half-ass. If the Danish brewer is going to do something, it will make it the best in the world—at least, according to three new ads admitting…

Samsung's 6 Greatest Marketing Moments on Todd Pendleton's Watch

U.S. CMO exits after 4 fruitful years

Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly punched…

10 Must-See Digital Marketing Stats From the Past Week

The Dress, llama drama and Oscars cause a social eruption

Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There…

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