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Topic: 72andsunny

72andSunny's 72U Just Turned a Vacant Lot in Venice Into a Great Community Meeting Spot

Site will be open for nine months

What's inspiring about a dusty patch of ground in Venice, Calif., populated with a few scraggly weeds and hemmed in by a chain link fence? Plenty, according to the team…

Adidas Wants Young Athletes to Stop Obsessing Over Leo Messi and Other Sports Stars

New spot a move away from hero worship

Kill your idols, as they say. Or, at least stop worshipping them so much. That's what Adidas' new inspirational 60-second spot from 72andSunny is about, though it'd be easy to…

MDC Founder Miles Nadal Is Paying the Company Back $21 Million

Result of SEC inquiry

Former MDC Partners chief Miles Nadal has already paid the company back $8.6 million and owes an additional $12.7 million in the wake of the SEC inquiry into his expenses,…

Google Paints Stunning Portraits of Disability Rights Heroes on Washington, D.C., Steps

25th anniversary of ADA

In 1990, a group of disabled people pulled themselves up the steps at the U.S. Capitol building to advocate for the Americans With Disabilites Act, protesting delays in an event…

Don't Get Too Excited About the Steamy Curves in Carl's Jr.'s 'Natural Beauties' Ad

Left turn coming a mile away

If you were looking forward to drooling over whatever hot, near-naked model would grace Carl's Jr.'s notoriously lascivious advertising next, you're in for a disappointment. In a new 30-second commercial, the…

Brands Are About to Find Out How Powerful GoPro Videos Can Be

Hi-def camera maker unveils platform for marketers

Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give marketers a sharper view. Hundreds of those…

Ad of the Day: Samsung Goes Deep With This Epic Surf Spot From 72andSunny

Stirring stuff, but could the brand be in over its head?

72andSunny catches a new wave with Samsung in this short film created with the World Surf League, which Samsung Mobile sponsors. A sequel of sorts to last year's Cannes Gold Lion-winning…

For July 4, Tillamook Takes a Stand Against Un-American American Cheese

Honest Abe joins campaign against processed cheese

As we near any holiday—July 4 is coming up!—we watch brands try to capitalize on it by using social media to link themselves to the milestone. The West Coast dairy…

How 72andSunny Helps Brands Build Customer Relationships and Be Better Citizens

Jim Moriarty on doing well by doing good

Specs Current gig Director of Brand Citizenship, 72andSunny Previous gig CEO, Surfrider Foundation Twitter @jimmoriarty Age 52 You joined 72andSunny from the nonprofit Surfrider Foundation. What big idea did you bring with you? At Surfrider,…

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

3-D video hits challenges before taking off

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a…

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