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Topic: 72andsunny

Google Embeds Itself in NYC With Some Delightful Site-Specific Outdoor Ads 72andSunny searches the city

Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best executions have been pretty hard to find—because they've been woven into the…

October 8, 2014, 11:12 AM EDT

Ad of the Day: Starbucks Tells Your Story, Not Its Own, in First Global Brand Campaign The world's ubiquitous host

Need a place where you can audition someone for your band? Where you can haul your giant computer equipment for a geeky meeting? Where you can fuel up with your…

September 29, 2014, 11:52 AM EDT

Ad of the Day: Led Zeppelin's 'Immigrant Song' Drives Epic Live-Action Trailer for Destiny 72andSunny goes planet hopping with Joseph Kosinski

Ad agency 72andSunny assembled quite the crew for its latest live-action trailer for an Activision video game—in this case Destiny, a new post-apocalyptic shooter game coming out Tuesday that's set…

September 5, 2014, 4:22 PM EDT

New Legacy Ads Trade Anger for Empowerment 1st work from 72andSunny is tagged, 'Finish it.'

Legacy—the anti-smoking group behind the "Truth" campaigns—adopts a new strategy in the first campaign from new agency 72andSunny. Big picture, the tone is less combative and more empowering. The new tagline…

August 11, 2014, 4:47 PM EDT

Ad of the Day: Paris Hilton Is Back to Wash Cars and Sex-Eat Some Burgers Carl's Jr. returns to the socialite who started it all

Paris Hilton has almost come full circle, returning to the hypersexualized Carl's Jr. ad campaign that began when she sudsed up a Bentley in 2005. The fast-food chain's strategy of selling…

July 25, 2014, 11:53 AM EDT

Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing Haunting Bowie cover fuels ominous but uplifting spot

"The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter…

July 24, 2014, 12:57 PM EDT

The Barbarian Group Adds Finance and Account Chiefs New positions for the digital shop

The Barbarian Group in New York has added a chief financial officer and a head of account management, two new positions for the digital shop. Alex White is the CFO while…

July 21, 2014, 11:20 AM EDT

Carl's Jr. Ad for Sticky Buns Wonders Where You Would 'Pull One Off' Enjoy these new Cinnamon Pull-Aparts solo

Carl's Jr./Hardee's isn't a shy fast-food chain. But this time they've traded oiled-up models for innuendo. I won't spoil the new spots, but let's just say they aren't too subtle. The…

July 2, 2014, 12:41 PM EDT

The Slide That Launched a Thousand Arguments at Cannes R/GA and Beats tackle the 'numbing consensus' of marketing briefs

The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick Law,…

June 27, 2014, 1:43 PM EDT

Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix U.S. work for Samsung and Sony also honored

CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded. Chipotle…

June 21, 2014, 3:30 PM EDT

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