Topic: 72andsunny
It's OK to be antagonistic in your ad. Just make sure it's sympathetic, too. That idea—that attack messaging works when it also resonates with viewers—was among those kicked around at Adweek's…
The link between war-themed video games and the living, breathing military is an uneasy one. War is not entertainment, after all, and packaging it as such is always hazardous and…
Prototype 2, a follow-up to the highly successful 2009 video game Prototype, is set to release today. Given that gaming campaigns now start years in advance, Activision has decided to…
Kenny Powers, the MFCEO of K-Swiss, does his best foul-mouthed Steve Jobs impression—complete with the jeans-and-black-turtleneck look—in this hilarious new video from 72andSunny for K-Swiss Blades, the "fastest shoe you've…
"My spice I bring to it is lingerie." Thus spake Sports Illustrated swimsuit-issue cover model Kate Upton of her role in a Carl's Jr./Hardee's commercial breaking on Sunday. Truer words…
Rest assured: If the world does come to a dramatic, fiery end in 2012, it won't stop advertisers from hawking their wares. Extinction-level events have become a popular theme for brands…
GENESIS: With Apple's position in the smartphone market strong and getting stronger, Samsung has been trying to siphon off share by humorously portraying its rival's fans as slaves to an…
Samsung is going long in its first Super Bowl. In a lineup already packed with 60-second spots (mostly from auto brands), Samsung is prepping a :90 for the fourth quarter…
Samsung will try hard to sell us a line about Apple in its upcoming Super Bowl commercial by 72andsunny, but I'm not buying. As in the client's similarly themed spot…
Author and former U.S. Army paratrooper D.B. Grady lays down some heavy fire in The Atlantic, blasting 72andSunny's hugely popular Call of Duty: Modern Warfare 3 ad with Sam Worthington…
