Topic: 72andsunny

These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves

L.A.'s the perfect place to do it

New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own…

Ad of the Day: Coors Light Celebrates Overcoming Adversity With Documentary-Style Spot

72andSunny profiles fashion designer Shezi

Is Coors Light's new campaign an ad for the beer brand or for a fashion designer? Well, it's kind of both. In a new documentary-style spot, Coors Light shifts from schlepping…

What Will Kevin Hart Do Next? Well, for Starters, This Ad Campaign for Xfinity

72andSunny N.Y.'s first work for brand

Kevin Hart's upcoming stand-up concert film is called What Now? Which is the question he poses to his uninterested wife and son in this Xfinity ad by 72andSunny New York. This…

Adidas Takes a Shot at Under Armour With an Ad About Creativity, Not Just Hard Work

Aaron Rodgers, Von Miller among stars of new spot

Playing a sport well, and becoming a career athlete, doesn't just mean you've studied a list of plays, stuck to a workout regimen and mastered exactly how something should be…

Ad of the Day: Sonos Skewers Sound-System Indignities in These Clever Mini Ads

Wifi hifi brand promises simple, satisfying solutions

Sonos wants to solve all your modern audio woes, especially when it comes to listening to music at home. The wireless speaker brand is out with a new ad campaign from…

Ad of the Day: Millennial Smokers Get Left Out in Truth's New FOMO-Filled Ads

They have less cash, and less fun, says #Squadless

The tobacco-slagging Truth campaign is back to inspire, or maybe just torture, teenagers with more anti-smoking rhymes. A new ad, set to air during this Sunday's MTV Video Music Awards, focuses…

Former Bachelor Contestant Launches a Nonprofit for Girls With Disabilities

72andSunny art director was show's first contestant with a disability

Shortly after completing her run on the hit ABC reality series The Bachelor (and making an appearance on the spin-off series, Bachelor in Paradise), Sarah Herron felt the timing was…

David Ortiz Is Planning for Retirement by Picking Through Papi Puns in ESPN's New Ad

'Papi gonna be rich'

With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as…

'Love Has No Labels' Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade, Snickers, Honda and Google are the other contenders

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial. Gatorade is a nominee…

These 6 Great CPG Commercials Were the Whole Package

See the brands that shook up boring categories and turned shoppers into believers

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and…