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Topic: 72andsunny

Adidas Knocks Under Armour Again With This Inspirational 'One in a Billion' Ad for China

And David Beckham pops in to say hi

Some in the Western world retain unfortunate stereotypes about China as a society that places little value on individuality, valuing loyalty to the state above all other things.  Advertisers, in turn,…

Our First Arc Awards Winners Represent the Best in Branded Storytelling

The honors cut across fiction and nonfiction, as well as digital, TV and film categories

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons…

Blake Griffin and DeAndre Jordan Can't Stay Mad at Each Other for Long in Funny Ad for Google Duo

Voice-calling app with the assist

Can BFFs Blake Griffin and DeAndre Jordan, the terrific twosome of the Los Angeles Clippers, stay angry at each for long?  We learn the answer in 72andSunny's brief bro-mantic comedy below,…

Ad of the Day: Xfinity Turns a Real Grandma's House Into a Digital Paradise for the Holidays

It's an entertainment wasteland no more

Entering the gates of hell, where there's no wifi and no shows—aka, Grandma's. For Comcast's Xfinity brand, 72andSunny tore a page out of Jimmy Kimmel's mean tweets playbook. "Hooking Up Grandma's…

Starbucks' Red Christmas Cups for 2016 Probably Won't Offend Anybody (Probably)

Wintry spirit is back after 2015's minimalist take

Starbucks wants consumers to know it's heard their deep concerns about its Christmas cups, and has worked hard to rectify the situation. Last year, the coffee chain sparked the world's most…

General Mills Picks 72andSunny and Redscout to Handle Its $700 Million U.S. Ad Business

The 2 units pitched as one partnership

General Mills has picked a unit comprised of both 72andSunny and innovation shop Redscout as its lead agency in the U.S. after an extended review. The second portion of the…

Michael Phelps and Danny McBride Go to Outer Space for Call of Duty: Infinite Warfare

Fleeing Earth, into the otherworldly CoD universe

With global temperatures rising and the most obscene U.S. presidential election in recent memory taking place, 2016 might feel like the worst year ever. But whether you're an average joe…

These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves

L.A.'s the perfect place to do it

New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own…

Ad of the Day: Coors Light Celebrates Overcoming Adversity With Documentary-Style Spot

72andSunny profiles fashion designer Shezi

Is Coors Light's new campaign an ad for the beer brand or for a fashion designer? Well, it's kind of both. In a new documentary-style spot, Coors Light shifts from schlepping…

What Will Kevin Hart Do Next? Well, for Starters, This Ad Campaign for Xfinity

72andSunny N.Y.'s first work for brand

Kevin Hart's upcoming stand-up concert film is called What Now? Which is the question he poses to his uninterested wife and son in this Xfinity ad by 72andSunny New York. This…

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