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Topic: 72andsunny

Adidas Takes a Shot at Under Armour With an Ad About Creativity, Not Just Hard Work

Aaron Rodgers, Von Miller among stars of new spot

Playing a sport well, and becoming a career athlete, doesn't just mean you've studied a list of plays, stuck to a workout regimen and mastered exactly how something should be…

Ad of the Day: Sonos Skewers Sound-System Indignities in These Clever Mini Ads

Wifi hifi brand promises simple, satisfying solutions

Sonos wants to solve all your modern audio woes, especially when it comes to listening to music at home. The wireless speaker brand is out with a new ad campaign from…

Ad of the Day: Millennial Smokers Get Left Out in Truth's New FOMO-Filled Ads

They have less cash, and less fun, says #Squadless

The tobacco-slagging Truth campaign is back to inspire, or maybe just torture, teenagers with more anti-smoking rhymes. A new ad, set to air during this Sunday's MTV Video Music Awards, focuses…

Former Bachelor Contestant Launches a Nonprofit for Girls With Disabilities

72andSunny art director was show's first contestant with a disability

Shortly after completing her run on the hit ABC reality series The Bachelor (and making an appearance on the spin-off series, Bachelor in Paradise), Sarah Herron felt the timing was…

David Ortiz Is Planning for Retirement by Picking Through Papi Puns in ESPN's New Ad

'Papi gonna be rich'

With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as…

'Love Has No Labels' Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade, Snickers, Honda and Google are the other contenders

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial. Gatorade is a nominee…

These 6 Great CPG Commercials Were the Whole Package

See the brands that shook up boring categories and turned shoppers into believers

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and…

Why Most Ad Agencies Want the United Kingdom to Stay in the European Union

What a 'Brexit' could mean for the creative industry

For those not currently embroiled in the ongoing and emotionally charged debates taking place within the European Union, a massive vote—the EU Referendum—is on the horizon. On June 23 the…

Carl's Jr. Is Getting Mocked for Having Todd Gurley Bite Into a Blatantly CGI Burger

He sure loves the taste of photos

Is Todd Gurley actually vegetarian? You have to wonder after watching this Carl's Jr. commercial starring the Los Angeles Rams running back. The spot shows Gurley supposedly biting into the California…

Ad of the Day: Coors Light Makes Masterful Use of 360° Video in Outdoor-Sports Ads

72andSunny's broader view of the beer's lifestyle marketing

If you were on the fence about whether to become a pro surfer this summer, Coors Light is out with a new campaign that might make you wonder why you…

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