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Topic: 7-Eleven

How Slurpee Made Real 3-D Cups From the Soundwaves of Its Radio Ads

Burnett makes marketing you can drink from

If you could drink a Slurpee out of anything, would you choose a plastic cup modeled from the soundwaves of a radio ad? To celebrate Australia's Bring Your Own Cup Day—a…

IHOP, Waffle House and Dunkin' Donuts Are Unimpressed With McDonald's All-Day Breakfast

Who will be the breakfast king?

Conquering the breakfast market is essential for fast-food brands—sales last year reached $34.5 billion, per research firm Technomic. So now that McDonald's has launched its hotly anticipated all-day breakfast, other brands are…

The Tall, Cold Tale of the Big Gulp

Thanks to 7-Eleven, large will never be the same

The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In…

7-Eleven Extends Birthday Celebration With Mobile App

Convenience giant will give away freebies from July 12-19

As you may already know, July 11 (7/11) is the day convenience store giant 7-Eleven has adopted as its birthday, and every year for the past dozen years the chain,…

Prepare for a Summer of Slurpee Selfies Courtesy of 7-Eleven's Mustache Straws

Clever promotion is Instagram gold

7-Eleven is now offering its Slurpees with hipsterlicious mustache straws and cups shaped like Mason jars. Be warned: they ain't free. It's a cool 99 cents for the stache straw, and…

Obama or Romney? Vote With Your Coffee Cup in 7-Eleven's 7-Election

The president pulls ahead early

Barack Obama leads Mitt Romney by 16 points in the only poll that matters: the 7-Election. Yes, 7-Eleven's politically themed promotion is back, letting shoppers enjoy their coffee in blue…

Check In at 7-Eleven on Foursquare, Win a Trip to Space

Foursquare, 7-Eleven and the movie Super 8 are gonna send you into space! Kinda! What's actually happening is that Foursquare users have a chance to win tickets to Super 8,…

7-Eleven (Almost) Covers Up Facebook Fail

Check out the short-lived 7-Eleven Facebook status update above, posted on May 3 and quickly deleted, apparently within minutes—though not before someone took a screen grab and sent it to…

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