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Topic: 4a's

As Firestorm Grows Around Media Kickbacks, the Industry Launches a New Task Force

4A's and ANA vow to investigate marketers' concerns

It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room." The issue? Allegations of media agencies pocketing discounts on volume media buys and not…

5 Tech Players Agencies Should Consider Partnering With This Year

You know Google, of course, but what about DJI?

Countless agencies have partnered with Google to better understand how to connect brands and consumers. But what about resources like InfoScout and Atlas? Those were among the five technology players that…

AOL CEO Tim Armstrong Encourages Agencies to Step Up Their Game on Execution

Tells 4A's crowd to take advantage of new opportunities in media

When asked to grade agencies on how well they're leveraging new opportunities in media, AOL CEO Tim Armstrong today gave a measured, qualified response at the 4A's Transformation conference in…

4A's Celebrates Collaboration in New Awards Program

Partner Awards recognize agencies and brands

The 4A's ended day one of its Transformation Conference on a collaborative note, handing out new awards that celebrate partnerships among agencies and between agencies and marketers. The Partner Awards, which…

Filmmaker Robert Rodriguez Has Some Encouraging Advice for Creative People

Don't wallow in failure, or you'll miss your best ideas

Failure has been key to Robert Rodriguez's success. Rodriguez, a filmmaker who's now chairman of his own cable TV network, El Rey, said some of his best ideas for movies came…

Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues

2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

This Infographic Shows How Worried Digital Advertisers Are About Viewability

The buyer-seller debate continues to simmer

A great debate in digital advertising is brewing around the issue of viewability that will only heat up after the calendar flips to 2015. According to The Wall Street Journal, the…

Horizon Media's Koenigsberg Is New 4A's Chair

First media agency exec in role

Bill Koenigsberg, founder and chief executive of Horizon Media, is the new board chair of the 4A’s, succeeding Chris Weil, chairman, CEO of Momentum Worldwide. Koenigsberg, who has been serving…

Lawmakers Pressure Advertising Community to Stop Ad-Supported Rogue Sites

Industry needs to go beyond best practices

Some lawmakers are growing impatient with the advertising community, which they believe hasn't done enough to stop ads from appearing on sites that steal copyrighted material. Firing off a letter Tuesday…

4A's Conference Attendees Crack Jokes About the L.A. Quake

Was it as good for you as it was for me?

Talk about a rude awakening. After a night of cocktails, group dinners and revelry, ad industry executives gathered at the 4A's Transformation Conference in Beverly Hills, Calif., awoke today to a…

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