Topic: 4a's

How Some Agencies Rig Production Bids to Favor Their In-House Studios

Industry veterans outline a practice now under federal scrutiny

Sometimes it's a subtle pricing scheme that stacks the deck. Sometimes it's as blatant as calling in a favor. Either way, the result is the same: Ad agencies are often rigging…

Why the Ad Industry Job Market Is Tougher Than Ever for Senior Employees

And what agencies can do to combat ageism

The advertising industry has a diversity problem. That much is no longer in dispute as a growing number of clients either suggest or insist that their teams employ more women…

Study Finds Most Women in Advertising Have Experienced Sexual Harassment and Discrimination

4A's results come in wake of Kevin Roberts controversy

The 4A's today released the initial findings of a yearlong research initiative designed to learn more about the experiences of women and other diverse professionals working in the advertising industry. The…

Are Agencies Finally Ready to Confront the 'Rot at the Top of the Industry'?

Diversity advocates hope we've reached a tipping point

The advertising industry's top women are done mincing words. "A cancer" is how 4A's President Nancy Hill describes the agency world's lingering gender bias and racial insensitivity.  "The industry has a huge…

President and CEO Nancy Hill Is Leaving the 4A's After Nearly 9 Years

Trade org begins search for new chief executive

The ad industry's largest trade organization, the 4A's, announced today that its chairman and CEO, Nancy Hill, will be stepping down next year and that the search for her successor…

High School Advertising Students Pitch for Reebok in 4A's Competition

Inspiring the next generation of ad stars

New York high school students got a taste of the real world of advertising on Wednesday at ReACT, an advertising competition sponsored by the 4A's. Teams of students from the Manhattan…

Meet 4 Influential Women in Marketing and Media Who Are Creating a Culture of Change

Bold moves and big swings

  brightcove.createExperiences(); Name one industry today that is untouched by the extraordinary pace of progress. Breakthrough technologies and the consumers who use them…

Could the JWT CEO Scandal Become a Watershed Moment for Change?

Ad industry leaders said (almost) all the right things

Unlike 4A's conferences in recent memory, soul-searching was the underlying theme in Miami this year—mostly the result of the fallout from the case against former J. Walter Thompson CEO Gustavo…

Why So Many People Leave Advertising

4A's and LinkedIn study highlights factors behind low morale

The battle for talent has always been a great concern for agencies, and a new study from the 4A's in partnership with LinkedIn illuminates some of the top reasons agency…

ANA Hires 2 'Fact-Finding' Firms to Investigate Media Rebates

Ebiquity, K2 Intelligence selected

The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates. At issue…