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Topic: 4a's

Horizon Media's Koenigsberg Is New 4A's Chair First media agency exec in role

Bill Koenigsberg, founder and chief executive of Horizon Media, is the new board chair of the 4A’s, succeeding Chris Weil, chairman, CEO of Momentum Worldwide. Koenigsberg, who has been serving…

May 21, 2014, 5:32 PM EDT

Lawmakers Pressure Advertising Community to Stop Ad-Supported Rogue Sites Industry needs to go beyond best practices

Some lawmakers are growing impatient with the advertising community, which they believe hasn't done enough to stop ads from appearing on sites that steal copyrighted material. Firing off a letter Tuesday…

April 22, 2014, 11:00 AM EDT

4A's Conference Attendees Crack Jokes About the L.A. Quake Was it as good for you as it was for me?

Talk about a rude awakening. After a night of cocktails, group dinners and revelry, ad industry executives gathered at the 4A's Transformation Conference in Beverly Hills, Calif., awoke today to a…

March 17, 2014, 12:14 PM EDT

Advertisers Give White House Meeting High Marks Participants say government wants to preserve data-driven economy

It's not often that advertisers walk out of a meeting with government officials and have good things to say about the experience. But that was the reaction from many of…

March 14, 2014, 9:42 AM EDT

Advertising Community Heads to the White House to Talk Big Data and Privacy GroupM's John Montgomery on what he plans to say

GroupM's John Montgomery is headed for the White House this afternoon along with about 20 others in the Internet advertising business, including Dick O'Brien of the 4A's and the IAB's…

March 13, 2014, 10:53 AM EDT

White House Pushes Forward on Combatting Patent Trolls Calls on Congress to finish the job

Following up on the President's pledge to combat patent trolls, the White House plans to announce Thursday afternoon additional executive actions and call on Congress "to finish the job." Details of…

February 20, 2014, 1:12 PM EST

New Report Says How Much Advertising Is Going to Piracy Sites $227 million in 2013

In the longstanding fight to combat online piracy, there’s been growing pressure on the advertisers whose ads appear on sites that steal copyrighted material. The Obama administration has called for…

February 18, 2014, 6:00 AM EST

Former Adweek Editor and Publisher Alison Fahey Named 4A's CMO New position at industry group

Former Adweek editor and publisher Alison Fahey is joining the 4A's as the industry organization’s first chief marketing officer, beginning in March. Fahey, who was an Adweek writer, editor and publisher,…

February 10, 2014, 11:30 AM EST

Baucus' Reported Ambassador Nom Leaves Tax Reform in Limbo Marketers still worried about limiting ad-tax deduction in the House

With President Obama expected to nominate Sen. Max Baucus (D-Mont.) as the next U.S. Ambassador to China, tax reform and the proposal to limit the ad-tax deduction may have been…

December 19, 2013, 10:18 AM EST

Major Agency CEOs Come Out Against Ad Tax Deduction Limits Letter from 4A's board is a departure for group

For the first time, the 4A's board of directors, execs from the nation's largest advertising agencies, have gone on record opposing the Senate proposal to limit the advertising tax deduction. The…

December 11, 2013, 4:41 PM EST

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