Topic: 4a's

Don't Forget the 'Torso and Tail' Players

Popular sites need consideration in media measurement standards

Google’s Barry Salzman sees value in the ad industry initiative to develop common standards for measuring the reach of ads online—and across all platforms—but worries that some popular online sites…

Difficult times for 4A's old haunt Greenbrier

Reading about the bankruptcy filing of the storied Greenbrier resort conjured the ghosts of advertising's past—stodgy white men in pink and green linens on velvety golf links, blissfully unreachable…