Advertisement

Topic: 4A's Transformation Conference

Could the JWT CEO Scandal Become a Watershed Moment for Change?

Ad industry leaders said (almost) all the right things

Unlike 4A's conferences in recent memory, soul-searching was the underlying theme in Miami this year—mostly the result of the fallout from the case against former J. Walter Thompson CEO Gustavo…

5 Tips for Building a Real and Successful Company Culture

4A's Transformation panel talks values and engaging millennials

There's no doubt culture is a key driver when it comes to attracting and retaining talent, but even the savviest branding effort can't create culture out of thin air. Instead, it…

What the Advertising Industry Can Do to Finally Create Gender Equality

Diversity conversation continues at 4A's

Gender equality has been a major topic of conversation at this year's 4A's Transformation conference. From the sessions on stage to discussions over drinks, equality seems to be on everyone's…

Martin Sorrell Addresses JWT Lawsuit, Acknowledging Sexism Is an Industrywide Problem

WPP CEO takes issue with Maurice Lévy's comments

At the 4A's Transformation conference in Miami today, WPP CEO Sir Martin Sorrell wasted no time diving into one of the industry's most buzzed-about topics: the case against former J.…

How Can Agencies and Brands Improve Their Facebook Ads? Think Mobile First

Global marketing vp Carolyn Everson offers tips at 4A's

When it comes to creating attention-grabbing Facebook campaigns and video, many marketers have a long way to go, according to Carolyn Everson, vp of global marketing solutions at Facebook. Everson…

Orange Is the New Black Star Says Your Brand Should Do This to Reach Latinos

It starts with who you're hiring

Orange Is the New Black star Dascha Polanco sat down with Valdez Productions president Jeff Valdez to discuss the rise of Latinas in media, entertainment and technology at the 4A's…

Shane Smith Tells Agencies to 'Stop Being So Afraid' to Work With Vice

4A's panel encourages marketers to take risks with media

Shane Smith, founder and CEO of Vice and Cannes Lions "Media Person of the Year," knows a thing or two about dealing with a world of disruption and breaking the status…

Isolated or Endemic? 4A's Speakers Publicly Spar Over Ex-JWT CEO's Alleged Sexism, Racism

Nancy Hill and Maurice Lévy weigh in

4A's president Nancy Hill had some stern words for the industry on the opening day of the organization's Transformation conference in light of recent allegations against J. Walter Thompson's former CEO…

Agencies Address How They’re Restructuring to Fight a Breaking Business Model

Publicis Groupe and DDB share insights at 4A’s Transformation

Advertising agencies must evolve in order to survive and support the growing demands of clients. Otherwise, they're doomed to fail, agency leaders speaking at the 4A's Transformation conference say.  Speakers at…

Why So Many People Leave Advertising

4A's and LinkedIn study highlights factors behind low morale

The battle for talent has always been a great concern for agencies, and a new study from the 4A's in partnership with LinkedIn illuminates some of the top reasons agency…

Advertisement
Advertisement