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Topic: 4A's Transformation Conference

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Samsung Tells the Story Behind the Selfie That Ate Hollywood (and Twitter) It pays to be nimble

Samsung marketing chief Todd Pendleton attributes much of the brand’s marketing success to moving quickly and seizing opportunities on the fly. That’s not to say that the company doesn’t plan its…

March 18, 2014, 7:12 PM EDT

Chevy and AT&T Need Help Understanding All Their Data Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

March 18, 2014, 3:36 PM EDT

ABC Is Top Banana in 4A’s Homes ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

March 18, 2014, 10:34 AM EDT

Yahoo's Marissa Mayer Tackles the Tumblr Advertising Question GroupM's Rob Norman asks how Yahoo will get its $1 billion back

A hoarse-voiced Marissa Mayer of Yahoo—appearing today at the 4A's Transformation Conference in Beverly Hills, Calif.—became most animated when asked about her company's $1.1 billion acquisition of Tumblr. Interviewer Rob Norman…

March 17, 2014, 10:25 PM EDT

Mondelez's Dana Anderson Says Generosity Is Key to Creativity At 4A's, she finds inspiration in a writer for The Simpsons

With her signature mixture of humor and mindfulness, Mondelez marketing chief Dana Anderson generated laughs and knowing nods this morning at the 4A's Transformation Conference in Beverly Hills, Calif. Anderson's topic…

March 17, 2014, 2:31 PM EDT

Social Media Reach Helps, but Quality Counts More Quantity is not enough for 4A's panelists

Quality trumps quantity. That was the key take-away from a discussion about social media today at the 4A's Transformation conference in New Orleans. In other words, it's great for a brand…

March 13, 2013, 4:20 PM EDT

Media Agency Bosses Tackle Turnover, Transparency Six leaders talk shop at the 4A's conference

In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything…

March 12, 2013, 1:07 PM EDT

What Advertising Do You Admire and Why? Creative chiefs at 4A's confab cite an app, packaging, TV ads

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that…

March 11, 2013, 8:41 PM EDT

Campbell Soup Seeks Big Ideas From Small Groups CEO pushes soup giant to move faster, 'think outside the can'

Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future. Accordingly, Morrison encourages company staffers to…

March 11, 2013, 3:15 PM EDT

Laura Lang Pulls Out of Multiple Industry Events Time Inc. CEO's profile fades, as she drops out of 4A's, other conferences

Laura Lang has been having meetings with her top lieutenants at Time Inc., presenting a business-as-usual face against a backdrop of merger talks with Meredith Corp. But outside the Time…

March 6, 2013, 12:00 AM EST

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