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Topic: 4As

Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues

2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads

78% of U.S. sees chance for 'positive social messages'

Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around…

Patent Troll Bill Officially Stalled in Senate

'It got nibbled to death by a flock of ducks'

High hopes for a new law aimed at curbing patent troll abuses were all but dashed today when Senator Patrick Leahy (D-Vt.), chairman of the judiciary committee, said he was…

ABC Is Top Banana in 4A’s Homes

ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

Bill Targeting Patent Trolls Could Be First Nail in the Coffin

Bill would force trolls to pay legal costs of defendants if they lose cases

This could be the year Congress takes serious action against patent trolls, non-practicing entities that buy up patents and virtually extort companies to pay up for violating frivolous patents. A good…

Patent Trolls Get Worked Over at CES

Ad industry could join tech's next big fight

Last year, it was SOPA that rallied the Internet community. This year it may well be patent trolls, companies whose sole business is to buy up patents and then go…

Advertisers Urge Supreme Court to Hear Tobacco Ad Case

Chances for appeal are good

The Supreme Court may be the next stop for advertisers fighting against the government's proposal to force tobacco companies to place graphic warning labels on cigarette packages. The Association of…

Advertisers Gird for Gridlock

Lobbyists brace for battle over corporate taxes and privacy regulation

The advertising business has, for the past four years, managed to dodge a barrage of bullets in Washington. But it might not be so fortunate in the years to come.…

Sandy's Aftermath: SapientNitro Office May Not Reopen Until Next Week

4As and other partners assist firm as lower Manhattan office remains closed

As most New Yorkers head back into the office this week post-Hurricane Sandy, SapientNitro’s 300-plus staffers are still tasked with showing a steely, post-storm resolve, working out of makeshift offices…

Fast Chat: 4A's CEO Nancy Hill

On the slash generation, reluctant females and inevitable tax reform

Advertising Week is a time for those in the industry to ponder the challenges and changes facing the communications world—kind of like what 4A's president and CEO Nancy Hill does…

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