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Topic: 4a's

President and CEO Nancy Hill Is Leaving the 4A's After Nearly 9 Years

Trade org begins search for new chief executive

The ad industry's largest trade organization, the 4A's, announced today that its chairman and CEO, Nancy Hill, will be stepping down next year and that the search for her successor…

High School Advertising Students Pitch for Reebok in 4A's Competition

Inspiring the next generation of ad stars

New York high school students got a taste of the real world of advertising on Wednesday at ReACT, an advertising competition sponsored by the 4A's. Teams of students from the Manhattan…

Meet 4 Influential Women in Marketing and Media Who Are Creating a Culture of Change

Bold moves and big swings

  brightcove.createExperiences(); Name one industry today that is untouched by the extraordinary pace of progress. Breakthrough technologies and the consumers who use them…

Could the JWT CEO Scandal Become a Watershed Moment for Change?

Ad industry leaders said (almost) all the right things

Unlike 4A's conferences in recent memory, soul-searching was the underlying theme in Miami this year—mostly the result of the fallout from the case against former J. Walter Thompson CEO Gustavo…

Why So Many People Leave Advertising

4A's and LinkedIn study highlights factors behind low morale

The battle for talent has always been a great concern for agencies, and a new study from the 4A's in partnership with LinkedIn illuminates some of the top reasons agency…

ANA Hires 2 'Fact-Finding' Firms to Investigate Media Rebates

Ebiquity, K2 Intelligence selected

The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates. At issue…

ANA Board Meets at Masters Conference to Hash Out Media Rebates

Moving toward a collaborative effort

Association of National Advertisers board members attending the Masters of Marketing Conference in Orlando spent a full day behind closed doors Wednesday to discuss a number of issues, including whether…

Brand Marketing Leaders Will Address Media Rebate Controversy This Week

ANA's board to decide if 'fact-finding' firm should be hired

Just as marketers and advertising executives are set to converge on Orlando this week for the Association of National Advertisers' annual Masters of Marketing Conference, the contentious issue of media…

As Firestorm Grows Around Media Kickbacks, the Industry Launches a New Task Force

4A's and ANA vow to investigate marketers' concerns

It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room." The issue? Allegations of media agencies pocketing discounts on volume media buys and not…

5 Tech Players Agencies Should Consider Partnering With This Year

You know Google, of course, but what about DJI?

Countless agencies have partnered with Google to better understand how to connect brands and consumers. But what about resources like InfoScout and Atlas? Those were among the five technology players that…

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