Topic: 4a's
Laura Lang has been having meetings with her top lieutenants at Time Inc., presenting a business-as-usual face against a backdrop of merger talks with Meredith Corp. But outside the Time…
In early 2013, the online ad industry will finally rally around the concept of viewable impressions—just don’t expect everyone to hop on board at once. As part of the Making Measurement…
The information technology sector may have coined the term “Big Data,” but advertisers have embraced it as their own. The moniker has become a popular, catchy way of summing up…
Previously called the 4A’s Awards for Account Planning, the awards were renamed in 2004 in honor of advertising legend Jay Chiat, who is credited with introducing the discipline of planning…
Specs Age 47 Day job Chairman, CEO, Momentum Worldwide New assignment Chairman, 4A’s(two-year term started in June) Why take on the chairman role at the 4A’s? Aren’t you busy enough? Well, I’m a huge believer…
Opening up a new front in the war against rogue sites, advertisers and agencies are working with the government to develop a self-regulation program designed to choke off the flow…
Matt Seiler, CEO of Mediabrands, enjoys a double life as ad man and lobbyist. In his role as chairman of the Professionals in Advertising Political Action Committee, Seiler shuttles regularly…
The advertising industry is suffering from an image problem that threatens to make careers unattractive to new, young talent. As such, rebranding the industry for the younger set is no…
Google’s Barry Salzman sees value in the ad industry initiative to develop common standards for measuring the reach of ads online—and across all platforms—but worries that some popular online sites…
Reading about the bankruptcy filing of the storied Greenbrier resort conjured the ghosts of advertising's past—stodgy white men in pink and green linens on velvety golf links, blissfully unreachable…
