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Topic: 4a's

Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues 2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

December 24, 2014, 8:00 AM EST

This Infographic Shows How Worried Digital Advertisers Are About Viewability The buyer-seller debate continues to simmer

A great debate in digital advertising is brewing around the issue of viewability that will only heat up after the calendar flips to 2015. According to The Wall Street Journal, the…

December 23, 2014, 9:02 AM EST

Horizon Media's Koenigsberg Is New 4A's Chair First media agency exec in role

Bill Koenigsberg, founder and chief executive of Horizon Media, is the new board chair of the 4A’s, succeeding Chris Weil, chairman, CEO of Momentum Worldwide. Koenigsberg, who has been serving…

May 21, 2014, 5:32 PM EDT

Lawmakers Pressure Advertising Community to Stop Ad-Supported Rogue Sites Industry needs to go beyond best practices

Some lawmakers are growing impatient with the advertising community, which they believe hasn't done enough to stop ads from appearing on sites that steal copyrighted material. Firing off a letter Tuesday…

April 22, 2014, 11:00 AM EDT

4A's Conference Attendees Crack Jokes About the L.A. Quake Was it as good for you as it was for me?

Talk about a rude awakening. After a night of cocktails, group dinners and revelry, ad industry executives gathered at the 4A's Transformation Conference in Beverly Hills, Calif., awoke today to a…

March 17, 2014, 12:14 PM EDT

Advertisers Give White House Meeting High Marks Participants say government wants to preserve data-driven economy

It's not often that advertisers walk out of a meeting with government officials and have good things to say about the experience. But that was the reaction from many of…

March 14, 2014, 9:42 AM EDT

Advertising Community Heads to the White House to Talk Big Data and Privacy GroupM's John Montgomery on what he plans to say

GroupM's John Montgomery is headed for the White House this afternoon along with about 20 others in the Internet advertising business, including Dick O'Brien of the 4A's and the IAB's…

March 13, 2014, 10:53 AM EDT

White House Pushes Forward on Combatting Patent Trolls Calls on Congress to finish the job

Following up on the President's pledge to combat patent trolls, the White House plans to announce Thursday afternoon additional executive actions and call on Congress "to finish the job." Details of…

February 20, 2014, 1:12 PM EST

New Report Says How Much Advertising Is Going to Piracy Sites $227 million in 2013

In the longstanding fight to combat online piracy, there’s been growing pressure on the advertisers whose ads appear on sites that steal copyrighted material. The Obama administration has called for…

February 18, 2014, 6:00 AM EST

Former Adweek Editor and Publisher Alison Fahey Named 4A's CMO New position at industry group

Former Adweek editor and publisher Alison Fahey is joining the 4A's as the industry organization’s first chief marketing officer, beginning in March. Fahey, who was an Adweek writer, editor and publisher,…

February 10, 2014, 11:30 AM EST

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