4A’s | Adweek
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Topic: 4A’s

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You Won't Believe How Big TV Still Is Staggering viewership numbers and dominant revenue figures

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But…

March 2, 2014, 10:41 PM EST

Jay Chiat Awards Show Hands Out Two Grand Prix 72andSunny wins one for Samsung

Two agencies took top honors at the 2013 Jay Chiat Awards for Strategic Excellence in Advertising during the 4A's fourth annual strategy festival. 72andSunny won a grand prix for its work…

October 29, 2013, 12:50 PM EDT

GAO Report on Patent Lawsuits Could Help Reform Efforts Number of defendants sued by 'trolls' tripled in four years

A new report from the Government Accountability Office on patent infringement lawsuits could give lawmakers the firepower they need to move reform legislation aimed at curbing abusive patent troll practices. The long-awaited…

August 22, 2013, 3:48 PM EDT

Industry Effort to Improve Web Ad Metrics Goes Nowhere Lots of debate, little action

Is the viewable impression going nowhere fast? A full two years after the Interactive Advertising Bureau, Association of National Advertisers and the 4A’s launched Making Measurement Make Sense (3MS), a…

March 4, 2013, 12:01 AM EST

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