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Topic: 3m

Agency Post-it Wars Are Spreading, as Other Shops (and Even 3M) Join the Fun

Brand sees the skirmish as a nice little ad

There was a time when a big company like 3M might have sent a nasty letter to the agencies waging a Post-it war on Canal Street—telling them to quit sullying…

Watch MC Hammer Help This Brand Stop Hammer Time—Literally

3M's Command strips get the perfect spokesman

Rapper MC Hammer is donning his shiny hammer pants again in a new campaign for 3M's Command strips. The campaign, "Do. No Harm," from Grey New York, fully maximizes the pun…

3M Builds a Rube Goldberg Machine From Its Esoteric Products, but Is It the Best Metaphor?

Intricacy might undermine the message

3M, which makes lots of different kinds of random, practical objects like sandpaper and stethoscopes, has now combined a bunch of them into one highly impractical but somewhat entertaining object—a…

3M Makes Retargeted Banner Ads Less Annoying by Turning Them Into Post-it Notes

You won't mind if they come back

Retargeted banner ads are the sledgehammer of the Web, bashing you again and again with the same random product you looked at once, whether you like it or not. But 3M…

Dell, Pennzoil and 3M Execs Talk SXSW

C-suite set shows up big in Austin

One of the themes already emerging from South by Southwest Interactive has centered on how big-brand execs have come to see what all the fuss is about this year. So…

Modern Climate Helps Brands Get Mobile

Recreating 3M's Post-it as a smartphone app

Specs Who (l. to r.) John Moberg, COO, CTO; Keith Wolf, CCO; Geoff Bremner, president and CEO; Jason Tell, chief knowledge officer What Digital ad agency Where Minneapolis Founded in 1998 as a regional…

Nascar Goes All-In With Green Initiative

New O&M spot to bow during Fox’s STP 400

As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help…

3M Delivers Post-its for the Digital Age

New PopNotes app offers location-based reminders

Is a Post-it still a Post-it without its fun, sticky backing? In an attempt to bring those delightfully low-tech notes into the high-tech digital age, 3M is launching a new…

350,000 Post-it Notes Used in Shoe Brand's Stop-Motion Film

Here's a project that's not just for squares. 3M's Post-it notes have been used in stop-motion animated films before, but Brazilian shoe brand Melissa takes the technique to a massive…

Post-it Notes Jot Down Their Love for William & Kate

Post-it is putting up giant yellow notes around London wishing Prince William and Kate Middleton a long and happy marriage together. Because, you know, nothing says permanence quite like a…

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