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Topic: 360i

These New Orleans Tourism Ads Are Good Fun, but It's the Voiceover That's Really Clever

360i explores endless possibilities

The best marketing embodies, rather than just projects, the message it's trying to deliver. And 360i's new tourism campaign for New Orleans is a good example of that. Three TV spots…

Google's Mobile Update Has Websites Worried About Search Rankings on Phones

'Mobilegeddon' for some sites might mean better user experience

Google is about to release an algorithm update that could affect mobile traffic, the new lifeblood of the Internet for many websites. The tweaks to its search recipe could help…

As Meerkat's User Growth Explodes, Here Are 4 Tools Marketers Want ASAP

Agencies weigh in on what should be next

Meerkat, the South by Southwest darling, surpassed the 300,000 user mark around four days ago and stated on March 15 that it was growing 30 percent daily. Today, the one-month-old…

4 Trends That Will Keep Your Brand Globally Competitive

Adapting to cultural contexts is key

Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus When marketers take their brand positioning and messages global, a lot…

Red Velvet Oreos Are a Delightfully Awkward Aphrodisiac in Quirky Valentine Cartoons

Sparks for strangers

If regular Oreos don't already put you in the mood for love, maybe try the cookie's new Red Velvet flavor. The limited-edition Valentine's Day product stars in a new animated…

Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015

But as conditions worsen, social strategists warn to watch your tone

Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally. Toyota and GoToMyPC, a mobile app, are buying Promoted Tweets around the hashtag, while DiGiorno, Red…

6 Marketing Experts Tell You What You Need to Know About CES 2015

A chat with the smartest people in the room

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the…

What This Year's Tech at CES Lacks in Innovation, It Makes Up for in Affordability

360i's Sarah Hofstetter says the other big trend is social video's explosion

To one digital agency CEO, this year's Consumer Electronics Show lacked a bit in innovation. But 360i's Sarah Hofstetter wasn't disappointed, because what she did notice across the board was…

What Does It Take to Win the Super Bowl on Social Media?

With each year, the real-time marketing bar rises higher

Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year. But after last year's Samsung-powered selfie with Ellen…

Scotts Miracle-Gro Starts a Media Agency Search

MEC under threat after holding on to business in 2012

Scotts Miracle-Gro is reviewing its media business, with reponses to an initial request for proposals due back to the lawn and garden products company on Jan. 9, sources said. WPP Group's MEC is…

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