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Topic: 360i

Bose May Just Turn One of Your Super Bowl Tweets Into a Norwegian Metal Song

A musical twist on social chatter

Instead of running a $5 million Super Bowl ad, Bose wants social-media users to jam out. The music-electronics brand is taking tweets and turning them into lyrics for its FanTracks…

Why Cross-Device Programmatic Advertising Is Ready to Take Off in 2016

Brands increase budget after last year's success

Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that reach consumers on every one of those screens. With technology catching up…

Here Are 4 Reservations Agencies Still Have About VR as a Viable Marketing Tool

Medium is growing, but doubts remain

From Oculus finally announcing its long-awaited price and shipping date to GoPro CEO Nick Woodman saying that "there's nothing gimmicky about VR," virtual reality was one of the biggest draws at…

Lean Cuisine Has Created a Way to Block TV and Web Ads That Mention 'Diet' or 'Weight Loss'

Twist on ad blocking is part of brand's lifestyle focus

Every January, a slew of television ads and social posts bombard folks with health-related New Year's resolutions using words like "diet" and "weight loss." Now, a campaign from Lean Cuisine…

Ad of the Day: Tony Hale Is Your Hungry, Obnoxious Subconscious in Subway's New Ads

Can the Veep star help save the lunch break?

Tony Hale is a cubicle creeper, nagging white-collar workers to actually take their lunch breaks, in a new campaign for sandwich chain Subway. The Veep and Arrested Development actor lurks over—and…

Canon's Digital Billboards Help New Yorkers Take the Perfect Instagram Picture

200 customizable tips in key locations

Here's a fun way to step up your Instagram game. Starting today, Canon and 360i are setting up pop-up digital billboards around New York's most photographed locations to help people…

4 Ways to Reimagine Your Company's Organization and Keep Pace in the Digital Age

First step is clarifying business objectives

Chief digital officer. Center of excellence. Digital by design. Large companies with entrenched organizational dynamics are struggling to figure out how digital plays into their business models. It's been more than…

We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

A candid discussion of digital's hottest topic

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads…

Coffee-mate's New Marketing Guy Is a Gingerbread Man, and It's Making Things a Bit Awkward

It's not his fault, really

You may want to grab a coffee with this guy, but you also might have to think twice before bringing him anywhere.  That's because Nestlé Coffee-mate's new spokesperson, Joel Hubbard, is…

These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment

All under the age of 40

Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has…

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