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Topic: 360i

Add Lean Cuisine to the List of Nestlé Reviews Brand's annual media spending is $30 million

Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well. One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. creative…

June 18, 2014, 11:11 AM EDT

360i's Sarah Hofstetter on Reaching the Top—and Staying There How do leading agencies and brands find inspiration?

CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top. It's a problem most agencies and brands would be happy to have,…

June 17, 2014, 2:08 PM EDT

New Technology Allows Brands to Bypass Agencies First ad buying, now data moves in-house

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with…

June 10, 2014, 10:07 AM EDT

Kevin Bacon's Brother Michael Does Ads for Turkey Bacon in Union of Less Famous Bacons First real taste of fame

Brad Pitt's brother did it. Now it's Kevin Bacon's brother's turn. Michael Bacon, the less famous of the Bacon brothers—though not entirely unknown, as he is one-half of The Bacon Brothers,…

May 12, 2014, 1:07 PM EDT

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

April 29, 2014, 7:00 AM EDT

A Candid Conversation With 5 Women Leaders of Advertising and Media The triumphs and trials of smashing the ceiling

Two years ago, Anne-Marie Slaughter wrote a provocative essay in The Atlantic called “Why Women Still Can’t Have It All.” The piece, which sparked a national debate about the impossibilities…

March 30, 2014, 8:57 PM EDT

Behind the Scenes of the Adweek Women's Issue Roundtable [Video] Five media and advertising leaders discuss life beyond the glass ceiling

Here's a sneak peek of our photo shoot and roundtable discussion with some of the most successful women in media and advertising. They recently sat down with Adweek to discuss…

March 28, 2014, 9:08 AM EDT

'Wake Up and Smell the Bacon' With Free Alarm Gadget From Oscar Mayer Brand giving out 4,700 smartphone attachments

In case you haven't experienced the surreal delight of being guided from slumber by the smoky allure of "the nostril's north star," then Oscar Mayer might have the alarm clock…

March 6, 2014, 11:22 AM EST

Take 2: Real-Time Marketing at the Oscars Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

February 25, 2014, 4:09 PM EST

Sarah Hofstetter Is 360i's New Global CEO as Bryan Wiener Steps Down 39-year-old is elevated from U.S. chief

Sarah Hofstetter is 360i's new global chief, as Bryan Wiener—who has been an executive with the digital shop since 2004—steps down. He will continue to serve in a chairman capacity.…

February 12, 2014, 11:31 AM EST

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