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Topic: 30 Rock

#TBT: Long Before Peter Pan, Live Shows Were Promising 'Anything Can Happen'

From Jon Lovitz to ER, real-time specials are a classic attention-grab

Creating a suitable promo for a live TV show can be tricky. Given that the program hasn't been shot yet, there's no actual footage to show. But that hasn't stopped…

7 Memorable Moments in the Dubious History of Product Placement

Decades after E.T., brand mentions still feel awkward

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since…

NBC’s Thursday Night Comedies Fall Flat

Middle-of-the-road approach may have backfired

Bob Greenblatt’s decision to steer the HMS Funnybones into the mainstream hasn’t prevented NBC’s Thursday night comedy lineup from sinking to the bottom. And while it’s too early to call…

Netflix Plays Spoiler in Emmys Rout

Streaming video service earns 14 nominations

Netflix on Thursday morning crashed the Primetime Emmys, becoming the first streaming service to earn a nomination for an award that honors the best television programming. David Fincher’s Beltway potboiler House…

Steady as She Goes: Night 2 of Idol Holds Up

Fox takes full advantage of hobbled prime-time field

The second installment of the new cycle of American Idol dominated the Thursday night ratings race, drawing 16.3 million viewers and a 5.6 in the dollar demo. According to Nielsen live-plus-same-day…

Information Diet: Carole Radziwill

The RHONY star gets her laughs via YouTube, 30 Rock and The Daily Show

Specs Age 49 Accomplishments Stars on Bravo’s The Real Housewives of New York City; Glamour columnist; author of The Widow’s Guide to Sex & Dating (spring 2013) and The New York Times…

Information Diet: Sherri Shepherd

'The View' co-host seriously loves Siri

Specs Age 45 Accomplishments Co-host on The View; host of The Newlywed Game; star of Lifetime original movie Abducted: The Carlina White Story (Oct. 6); guest stars as Angie Jordan on 30…

Information Diet: Miranda Cosgrove

'iCarly' star hooked on her iPhone and food, fashion magazines

Age 19 Accomplishments Stars on Nickelodeon’s iCarly; voices Margo in Despicable Me 2 (in theaters in 2013); recording artist; winner of multiple Kids’ Choice Awards Base Los Angeles What’s the first information you…

NBC Plots Comedy-Driven Revival

Peacock schedules four nights of sitcoms

NBC on Monday returned to its Radio City upfront stomping grounds, laying out a 2012-13 prime-time schedule designed to tickle viewers’ funny bones. But before the network could get the…

NBC Announces Fall Schedule

Peacock bulks up on ‘The Voice,’ comedy

NBC has doubled down on its franchise musical-competition series and scripted comedy, planning fall and spring cycles of The Voice and sprinkling sitcoms across four nights.  In a Sunday conference call,…

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