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Topic: 3-d

Lowe’s Tests 3D Technology Booths First concept out of retailer’s innovation lab

Are consumers ready for Star Trek-like experiences that turn in-store shopping into 3D virtual models? Lowe’s thinks so and is rolling out installations into two Canadian stores that use augmented…

June 11, 2014, 5:40 PM EDT

Wish I Did That Johnny Vulkan founding partner, Anomaly

In a Nutshell: A virtual race between men and women, merging 3-D visualization with real-time user running data, incentivizing Nike+ runners to run more. Why I Wish I Did It:…

February 13, 2013, 6:29 AM EST

First Mover: Brian Skahan Publicis Modem's managing director on the lasting value of CES and the humble laptop

Given the changes in consumer technology, is CES still a must-attend event? Microsoft says this year is its last for exhibiting; Apple has never participated. The important part of it…

January 16, 2012, 12:37 AM EST

Get Your Geek On At CES, the next wave of gadgets meets the media that power them (Apple and Microsoft be damned)

Hip tech-centric events like SXSW and TED have muscled into its territory, Microsoft is bailing and Apple has always stayed home. And yet, the Consumer Electronics Show has still got…

January 9, 2012, 1:13 AM EST

Lexus Does Killer 3-D Building Projection in Hollywood

Hyundai kicked some ass with that 3-D building projection in Malaysia recently, and now Lexus has done a similar thing in Hollywood. The stunning ad for the Lexus CT 200h…

April 29, 2011, 9:21 AM EDT

Bud Light explains why it can't do 3-D spots

You can always count on Bud Light turning to slapstick for its Super Bowl ads. It is, after all, the brand that paid millions to air a dog biting a…

January 24, 2011, 12:20 PM EST

3-D without the glasses looks a little painful

3-D without the silly glasses! It's been one of mankind's great impossible dreams, on par with blade-less razors and lawnmowers that mix martinis. And judging from this video, it likely…

January 24, 2011, 9:00 AM EST

LG vanquishes Godzilla in spot for 3-D TVs

This extremely well-made ad for LG 3-D TVs is probably too busy for its own good, despite a wealth of fun details that really pop out (hi-yo!) on repeat viewings.…

December 17, 2010, 1:17 PM EST

Honda, RPA go 3-D crazy for CR-Z campaign

Honda produced a 3-D extravaganza on Thursday for the launch of the new CR-Z hybrid coupe, hosting a day-long "3-D Playground" in Time Square that included the debut of…

September 24, 2010, 9:57 AM EDT

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