Topic: 24/7 Media

AppNexus Hires Ex-CEO of 24/7 Media As CFO

Public experience hints at Wall Street ambitions

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company…

Xaxis Merger Chases Programmatic Vision

Finalizes union with 24/7 Media

The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic…

Ad Targeters Are Laying the Groundwork for Visual Advertising

Clicks on brand photos

Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…

Moat Partners With 24/7 Media With Hopes of Shaking Up Analytics

The startup will now be able to provide analytics to over 9,000 companies globally

As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics.  The…