Topic: 215mccann

Xbox Spins New Web Reality Show

Gaming brand partners with popular DJ to push Forza Horizon

Even before Facebook turned video games into potential viral juggernauts, they were already inherently digital experiences. So there's probably only a few marketing sectors that view online as a more…

San Francisco Tech Scene Opens Its Doors for Innovation Month

John Battelle aims to blow the typical tech conference inside out

It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea…