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Topic: 20th Century Fox

Viacom Is Trying Something New for Cable Upfront Season

As viewing habits change, the young-skewing cable outfit leans on social

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what…

FX Networks Taps Zenith Media

For media planning and buying

Zenith Media will take over the media planning and buying for FX Networks' television and digital media business from Media Storm. The account will be managed at Zenith's Los Angeles…

Oculus Rift Takes Center Stage at Comic-Con

Fantasy-based virtual reality

While you can read about how your favorite characters solved a crisis or watch a movie about a doomsday scenario, there's still something to be said about going through the…

Dana Walden, Gary Newman Named New Network Chiefs at Fox

The pair will oversee the network and studio, report to Peter Rice

Dana Walden and Gary Newman were named network chiefs of Fox, replacing exiting Fox Broadcasting Chairman Kevin Reilly following his announced departure in late May, The Hollywood Reporter reported today. The…

A By-the-Numbers Look at Hollywood’s Marketing Machine

Media spend and agencies of the biggest studios

On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year…

Viral Filmmaker Gets $25,000 to Promote a New Movie and Instead Spends It All on Typhoon Recovery

Walter Mitty promo budget buys 10,000 meals in Philippines

If you had a modest budget of $25,000 to create a promotional clip for a feature film, how would you spend it? Unless you're viral video director Casey Neistat, it…

Early Stirrings in the Cable Upfront Marketplace

Broadcast quiet

And they’re off! Sort of. Though there’s not been any substantial movement in the broadcast market yet, a few of the cable players are already deep in negotiations. Viacom has worked…

Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons

Media giants join mDialog initiative

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working…

Let It Bleed: UFC Is Big Business for Fox

Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

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