Topic: 20th Century Fox
Type
Early Stirrings in the Cable Upfront Marketplace
Broadcast quiet
And they’re off! Sort of. Though there’s not been any substantial movement in the broadcast market yet, a few of the cable players are already deep in negotiations. Viacom has worked…
Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons
Media giants join mDialog initiative
Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working…
Let It Bleed: UFC Is Big Business for Fox
Network sells out sixth MMA card, doubles up on clients
The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…
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