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Topic: 20th Century Fox

A By-the-Numbers Look at Hollywood’s Marketing Machine Media spend and agencies of the biggest studios

On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year…

February 24, 2014, 10:20 PM EST

Viral Filmmaker Gets $25,000 to Promote a New Movie and Instead Spends It All on Typhoon Recovery Walter Mitty promo budget buys 10,000 meals in Philippines

If you had a modest budget of $25,000 to create a promotional clip for a feature film, how would you spend it? Unless you're viral video director Casey Neistat, it…

December 19, 2013, 9:22 AM EST

Early Stirrings in the Cable Upfront Marketplace Broadcast quiet

And they’re off! Sort of. Though there’s not been any substantial movement in the broadcast market yet, a few of the cable players are already deep in negotiations. Viacom has worked…

May 28, 2013, 5:27 PM EDT

Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons Media giants join mDialog initiative

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working…

April 11, 2013, 1:58 PM EDT

Let It Bleed: UFC Is Big Business for Fox Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

January 25, 2013, 2:37 PM EST

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