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Topic: 20th Century Fox

Why Are So Many Major Studios Sitting Out Comic-Con This Year?

There's Marvel, Warner Bros. and not much else

Over the years, San Diego Comic-Con, which kicks off its 46th year today, has become one of the premiere events on the entertainment calendar, as major film studios and TV…

Why Advertisers Are Forking Over Big Bucks for Custom Snapchat Lenses

14 brands have purchased them in 5 weeks

Snapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of…

Fox Apologizes for X-Men: Apocalypse Billboard Showing Jennifer Lawrence Getting Choked

An exercise in superhuman backtracking

Social media has not been kind to this Twentieth Century Fox billboard for X-Men: Apocalypse, which shows the titular villain, Apocalypse, choking Mystique, with Rose McGowan urging others to yell…

Ryan Reynolds Parodies Himself as Deadpool in the Film's 'Honest Trailer'

Defy Media web series influencing Hollywood

For the first time, a web series about fake movie trailers reached beyond movie buffs and comic book fanboys to the producers, studios and stars that make the real films. ScreenJunkies'…

SapientNitro Will Bring the World of Avatar's Pandora to Life

Agency will create an evolving digital ecosystem

Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron's Lightstorm Entertainment and 20th Century Fox to bring a digital Avatar experience to life. The project will…

Need Some New Digs? Coldwell Banker Has Put the X-Men's X-Mansion Up for Sale

Perks include Cerebro

In advance of the X-Men: Apocalypse release next month, and in partnership with 20th Century Fox, Coldwell Banker has created a fun, fictional listing for the X-Men's X-Mansion. Retailing for a…

Samsung's Creative Chief Explains Why VR Is the 'Next Frontier of Storytelling'

And how to advertise it

From opening a cool experiential space in New York's trendy Meatpacking District to bringing virtual reality to the masses, Samsung is determined to connect consumers to the latest technology. As…

The Revenant's Immersive Site Lets You Experience the Struggle of DiCaprio's Character

Hollywood's latest marketing tool

As Hollywood continues to dip its toes into the virtual waters, one studio will put viewers in Leonardo DiCaprio's shoes. The Revenant, DiCaprio's latest bid for that elusive Oscar, hits theaters…

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

Plus, how he feels about his historic '1984’ Apple spot

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing…

24 Hours in Advertising: Thursday, May 21, 2015

Pizza Hut pokes fun at selfie sticks, and Spotify introduces video

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Spotify is now in the video business  Spotify announced it will soon offer…

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