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Topic: 20th Century Fox

The Revenant's Immersive Site Lets You Experience the Struggle of DiCaprio's Character

Hollywood's latest marketing tool

As Hollywood continues to dip its toes into the virtual waters, one studio will put viewers in Leonardo DiCaprio's shoes. The Revenant, DiCaprio's latest bid for that elusive Oscar, hits theaters…

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

Plus, how he feels about his historic '1984’ Apple spot

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing…

24 Hours in Advertising: Thursday, May 21, 2015

Pizza Hut pokes fun at selfie sticks, and Spotify introduces video

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Spotify is now in the video business  Spotify announced it will soon offer…

Viacom Is Trying Something New for Cable Upfront Season

As viewing habits change, the young-skewing cable outfit leans on social

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what…

FX Networks Taps Zenith Media

For media planning and buying

Zenith Media will take over the media planning and buying for FX Networks' television and digital media business from Media Storm. The account will be managed at Zenith's Los Angeles…

Oculus Rift Takes Center Stage at Comic-Con

Fantasy-based virtual reality

While you can read about how your favorite characters solved a crisis or watch a movie about a doomsday scenario, there's still something to be said about going through the…

Dana Walden, Gary Newman Named New Network Chiefs at Fox

The pair will oversee the network and studio, report to Peter Rice

Dana Walden and Gary Newman were named network chiefs of Fox, replacing exiting Fox Broadcasting Chairman Kevin Reilly following his announced departure in late May, The Hollywood Reporter reported today. The…

A By-the-Numbers Look at Hollywood’s Marketing Machine

Media spend and agencies of the biggest studios

On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year…

Viral Filmmaker Gets $25,000 to Promote a New Movie and Instead Spends It All on Typhoon Recovery

Walter Mitty promo budget buys 10,000 meals in Philippines

If you had a modest budget of $25,000 to create a promotional clip for a feature film, how would you spend it? Unless you're viral video director Casey Neistat, it…

Early Stirrings in the Cable Upfront Marketplace

Broadcast quiet

And they’re off! Sort of. Though there’s not been any substantial movement in the broadcast market yet, a few of the cable players are already deep in negotiations. Viacom has worked…

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