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Topic: 2016 Rio de Janeiro Olympics

Check Out Twitter's 10 Buzziest Global Topics of 2016

Trump-Clinton election wasn't No. 1, believe it or not

Twitter today is revealing its top 10 global trending topics of 2016. The Summer Olympics were the buzziest event of the year on the microblogging platform, garnering 187 million tweets, highlighted by…

Which Olympic Marketers Spent the Most on TV and Digital Ads?

One of them may surprise you

Call it the little family tree that could: Almost no other brand took root during the Olympics like Ancestry.com, running 14 TV commercials during the two-week sports extravaganza that ended…

Nike's 'Unlimited' Series About Everyday Athletes Was the Most Remembered Olympic Ad

Google breaks down the top TV spots

To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC's broadcasts by length and frequency, including Coca-Cola, Nike…

Every One of the 'Final Five' Gymnasts Absolutely Crushed the Internet Last Week

The women dominated on the floor and in social

They call themselves the Final Five in honor of their retiring coach Martha Karolyi, but they may as well call themselves the First Ladies of Social. Simone Biles, Aly Raisman, Gabby…

Ralph Lauren Joins Speedo in Dropping Ryan Lochte After Rio Scandal

Speedo will donate $50,000 to charity

Speedo and Ralph Lauren have ended relationships with U.S. Olympian Ryan Lochte, a decision that comes after the swimmer was accused of fabricating his tale of being robbed in Rio…

Infographic: These Athletes and Brands Created the Most Social Buzz During Rio

Michael Phelps remains golden

From comedian Leslie Jones live tweeting for NBC to swimmer (and now national embarrassment) Ryan Lochte using Snapchat to document his antics—though clearly not all of them—social media got fans…

Huffington Post and Samsung Are Spotlighting Rio's Untold Stories With 360° Video

Creating hundreds of films with new cameras

While the world has been watching the greatest athletes from each country compete in the 2016 Rio Olympics, one group of journalists and creatives has been focused on finding stories…

Triumph, Cuteness and Controversy Make the Olympics a Messy Mix on Social Media

From Bolt to Baby Phelps to #LochteGate

Thursday's buzziest moments from the Summer Olympics were a strange mix of triumph, cuteness and controversy. Media technology player 4C looked at the highlights and lowlights that garnered the most…

Usain Bolt Has Strengthened His Social Brand by Bringing Levity to Live Action

In-race grins and laughs light up Facebook and Twitter

Jamaican Usain Bolt has become an incomparable figure in Olympics history, leaving his mark in 2008, 2012, and now 2016. Bolt is the first male sprinter to hold the world record for both 100…

3 Brands Using Facebook in Particularly Effective Ways During the Rio Games

360, Live and Instagram Stories all in the mix

Thanks to the explosive growth of platforms like Snapchat, Instagram, Twitter and Facebook, the 2016 Rio Games are widely assumed to be the most social ever. And they're also easily…

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