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Topic: 2016 Rio de Janeiro Olympics

Bob Costas Says He'll Stop Hosting the Olympics When He's 'Had a Long Enough Run'

Rio Games will be his 11th

Specs Who Bob Costas Current gig NBC Olympic prime-time host and Football Night in America host Age 64 Adweek: What's the biggest change you've seen in Olympics coverage in all the years you've…

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

By weighing 3 key themes in lead-up to the games in Rio

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone…

Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman…

Serena Williams, Usain Bolt Are Motivated by Their Younger Selves in Gatorade's New Olympics Spot

TBWA\Chiat\Day L.A. aims to inspire

Serena Williams is visited by her younger self again in Gatorade's latest spot. Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George…

Why OneRepublic's Ryan Tedder Posed as a Budweiser Pitchman in a Faux Vintage Ad

For new video premiering tonight during The Voice

In OneRepublic's new video for its latest single, "Wherever I Go," which debuts during tonight's episode of The Voice on NBC, the band's front man, Ryan Tedder, can be seen…

If Choreography Were an Olympic Sport, Lacoste's Rio 2016 Ad Would Surely Win the Gold

Can your team dance like the French?

With less than 100 days to go before the Rio Olympics, Lacoste builds on its "Life is a beautiful sport" campaign with a chic new video called "Support with Style."  Created…

U.S. Women's Soccer Stars Are Finally Set to Score Olympic-Size Endorsements

Thanks to their inspiring fight for equal pay

The U.S. women's soccer team captivated the entire country during its thrilling World Cup win last summer, and before gearing up to do it again at the Rio Olympics in…

If the Rio Olympic Mascot Isn't a Cat, Then What Is It?

Public is asked to name mashup creatures

The 2016 Rio Olympic Games mascot was unveiled Monday, and while we don't know what the name of the creature is, one thing's for sure. Following in the line of cat-like…

NBCUniversal Strikes Gold With Megawatt Olympics Deal

Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

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