2014 Winter Olympics | Adweek 2014 Winter Olympics | Adweek
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Topic: 2014 Winter Olympics

Ad of the Day: P&G Has a Winner With Latest Big Tearjerker Spot for Moms W+K, Lance Acord ad is tied to the Sochi Olympics

While most of the ad industry is busy buzzing about Super Bowl XLVIII, let's not forget that other massive sporting event (i.e., branding opportunity) on the horizon: the 2014 Winter…

January 7, 2014, 12:58 PM EST

Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3 Olympics, political comps put the squeeze on network TV

The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012. According to a…

December 16, 2013, 2:03 PM EST

NHL Stars to Suit Up for Winter Olympics World’s finest hockey players to play in 2014 Sochi Games

After much deliberation, the National Hockey League on Friday announced that it will be sending its players to the 2014 Winter Olympics in Sochi, Russia. Per the terms of a joint…

July 19, 2013, 3:13 PM EDT

Forecast: Scatter Sags, but There’s Light at the End of the Tunnel Magna Global report eyes 2014 rebound

The scatter market may not be as strong as media conglomerates are reporting, but according to Magna Global, things should begin to pick up speed over the next several months. In…

May 3, 2013, 1:57 PM EDT

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