2014 Winter Olympics | Adweek 2014 Winter Olympics | Adweek
Advertisement

Topic: 2014 Winter Olympics

NBC Buys Big Twitter Ad for USA-Canada Hockey Webcast, but Why Is It Stopping There? #FAILs to purchase Promoted Tweets

NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today. Computer-tethered people tend to lose…

February 21, 2014, 12:24 PM EST

The Walking Dead Takes Another Bite Out of the Olympics AMC zombie drama keeps scaring up huge ratings

AMC’s The Walking Dead once again took a ragged bite out of the Winter Olympics, topping the 9-10 p.m. EST segment of NBC’s Sunday night coverage by more than 20…

February 18, 2014, 4:49 PM EST

Winter Olympics Update: NBC Is In the Pink With ratings guarantees nailed down, network begins selling inventory held back for ADUs

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC…

February 12, 2014, 4:13 PM EST

NHL Network Preps Olympics Highlights Show NHL Tonight: 2014 Sochi Edition launches Feb. 12

While the Winter Olympics has put the NHL’s 2013-14 campaign on ice for the next two weeks, the league’s in-house cable network hasn’t exactly been idle. In fact, beginning Feb.…

February 11, 2014, 4:00 PM EST

Nothing Can Stop The Walking Dead AMC’s zombie apocalypse drama tops the Olympics, everything else on TV

The midseason premiere of AMC’s The Walking Dead did its usual number on the rest of the TV landscape, scaring up 15.8 million viewers and a whopping 8.2 rating in…

February 10, 2014, 3:29 PM EST

NBC Snows Over Rivals in First Night of Winter Olympics 20 million viewers tune in for bonus Sochi coverage

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49. Because…

February 7, 2014, 1:14 PM EST

NBC Shuts Down The Michael J. Fox Show Peacock’s third new Thursday night sitcom is a goner

NBC’s beleaguered Thursday prime-time lineup continues to give the network fits, and as of this evening, the night’s lone remaining new show has been pulled from the schedule. Effective immediately, The Michael…

February 5, 2014, 10:53 PM EST

New Girl, Brooklyn Nine-Nine Come Back Down to Earth Super Bowl sugar rush wears off quickly

For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion. According to Nielsen fast national data, the two shows that aired immediately after Super…

February 5, 2014, 7:00 PM EST

Ad of the Day: United Airlines Shows Its Team USA Pride 'Athletes Aboard' to debut during Opening Ceremony

Now that the Super Bowl ad bonanza is (finally) over, it’s time we all take a well-deserved break from obsessively tracking TV spots created for major sporting events. Just kidding!…

February 5, 2014, 1:17 PM EST

NBC Cancels Sean Saves the World Another Thursday night comedy succumbs to lousy ratings

In the end, not only did Sean not save the world, he couldn’t even save himself. NBC on Tuesday pulled the plug on Sean Saves the World, making it the network’s…

January 29, 2014, 6:12 AM EST

Advertisement