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Topic: 2014 Winter Olympics

Olympic Skier Ted Ligety Chats With a Snowflake Depressed About Climate Change And plays the 'thigh drums'

Olympic skier Ted Ligety plays straight man to a sullen, animated snowflake in this 90-second spot from Al Gore's Climate Reality Project. It's part of CRP's "I Am Pro Snow" campaign…

March 14, 2014, 8:38 AM EDT

LeBron Helps Samsung Videos Score in Another 'Galaxy' Brand is No. 1 on the charts again

Samsung Galaxy can do no wrong, it seems, when joining forces with the sports world. For the second week in a row, the electronics brand tops the VideoWatch/VidIQ YouTube brand…

February 28, 2014, 6:00 AM EST

Check Out Tide's Extensive Vine Push for the Olympics P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

February 21, 2014, 2:24 PM EST

NBC Buys Big Twitter Ad for USA-Canada Hockey Webcast, but Why Is It Stopping There? #FAILs to purchase Promoted Tweets

NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today. Computer-tethered people tend to lose…

February 21, 2014, 12:24 PM EST

The Walking Dead Takes Another Bite Out of the Olympics AMC zombie drama keeps scaring up huge ratings

AMC’s The Walking Dead once again took a ragged bite out of the Winter Olympics, topping the 9-10 p.m. EST segment of NBC’s Sunday night coverage by more than 20…

February 18, 2014, 4:49 PM EST

Most Interesting Man Eclipsed by Fake Bobsledders in New Dos Equis Ad But at least they're talking about him

The Olympic athletes in this Dos Equis ad may just be actors (the Olympics won't let non-sponsors use legit athletes for advertising), but they still end up being the stars…

February 14, 2014, 10:14 AM EST

This Catchy Jamaican Bobsled Song Is Timed to Match the Track at Sochi 'Authentic soundtrack' from Draftfcb

Have you been waiting for someone to come up with a Jamaican Bobsled Team reggae song synced with the course in Sochi, fitting the exact shape of the racetrack with…

February 14, 2014, 9:08 AM EST

Winter Olympics Update: NBC Is In the Pink With ratings guarantees nailed down, network begins selling inventory held back for ADUs

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC…

February 12, 2014, 4:13 PM EST

NHL Network Preps Olympics Highlights Show NHL Tonight: 2014 Sochi Edition launches Feb. 12

While the Winter Olympics has put the NHL’s 2013-14 campaign on ice for the next two weeks, the league’s in-house cable network hasn’t exactly been idle. In fact, beginning Feb.…

February 11, 2014, 4:00 PM EST

Nothing Can Stop The Walking Dead AMC’s zombie apocalypse drama tops the Olympics, everything else on TV

The midseason premiere of AMC’s The Walking Dead did its usual number on the rest of the TV landscape, scaring up 15.8 million viewers and a whopping 8.2 rating in…

February 10, 2014, 3:29 PM EST

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