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Topic: 2014 SXSW

The 10 Conferences Every Digital Marketer Should Consider Attending

This could be the next year of your life

From more than 90,000 folks gathering in Spain to talk about mobile technology to a CMO-driven conference in Orlando, Fla., there's a seemingly never-ending number of events for digital marketers…

Agency's Speakeasy Aligns With SXSW's 'Dark Austin'

Digital shop Huge goes small

While South by Southwest Interactive lit up Central Texas, some folks in Austin simply wanted to go dark. GSD&M, a marketing services firm, even launched a Web app to help…

Mondelez Exec Takes Us Inside the Oreo Cookie Machine

B. Bonin Bough talks about food and technology at SXSW

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time…

5 Things We Learned at SXSW

Festival's cool factor is in question, though 'secret' apps provide fun

South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to…

AOL Lead Says Connected TV 'Is Last Disruptive Frontier for Online Video'

Ran Harnevo talks about what's next in the space

Ran Harnevo, president of AOL Video, is scheduled to speak at South by Southwest Interactive Tuesday morning on digital content evolution and emerging technologies. Adweek caught up with Harnevo at the…

Here Is a SXSW Speaker Who Just Put What We're Doing in Perspective

Jim Olson is helping cancer surgeons with venom-based tech

His work may not be typical Adweek fodder, but one of the questions posed to cancer researcher Jim Olson after finishing his South by Southwest Interactive presentation made the rest…

Edward Snowden: Tech Giants Are Irresponsible With Consumer Data

Exiled American whistle-blower on SXSW panel

Echoing sentiments expressed by Julian Assange at South by Southwest Interactive two days ago, exiled American whistle-blower Edward Snowden and fellow panelists today suggested that tech giants such as Google…

This Startup Helps Folks Manage 'Modern Rituals'

Unlike many tech newbies, Vitruvi focuses on real life

Tech startups are all over South by Southwest Interactive this weekend. But Vitruvi's service is all about real life, helping companies work with employees so they can better manage their…

GoGo Takes Texting Into the Skies Over SXSW

New messaging app for fliers

“Hi Mom, I’m calling from 10,000 feet!” GoGo took its SXSW marketing to new heights, shall we say, showing off technology that will bring texting to commercial air travel. The airplane Internet…

Dell, Pennzoil and 3M Execs Talk SXSW

C-suite set shows up big in Austin

One of the themes already emerging from South by Southwest Interactive has centered on how big-brand execs have come to see what all the fuss is about this year. So…

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